If content curation is part of your marketing strategy, you will need the best content curation tools to help you get started. While there are a plethora of these tools to choose from, not all of them will get the work done. That is why we prepared this guide to help you choose the best tools for your specific needs.
Why Do You Need Content Curation Tools?
The first question you might ask is why do you even need content curation tools? Isn’t it enough to just use the tools you already have?
While the tools you currently use may be adequate for your needs, they may not be the best suited for content curation. Curating content takes more time and effort than just sharing links to articles you found online.
You need specialized tools that will help you find, organize, and share content in a way that is efficient and effective.
Why Should You Curate Content?
There are many reasons why you should curate content. Here are some of the most important ones:
- Keep your audience engaged and informed.
- Show off your expertise and knowledge.
- Attract new readers and followers.
- Boost brand awareness.
- Provide different opinions or insights.
Keep Your Audience Engaged and Informed
If you want to keep your audience engaged and informed, you need to provide them with valuable content on a regular basis. This is where content curation comes in. By sharing links to articles, videos, images, and other types of content, you can keep your audience entertained and educated even when you don’t have time to write original content.
Show Off Your Expertise and Knowledge
Content curation can also be a great way to position yourself as a thought leader. By sharing content that is relevant to your niche, you show your readers that you know what you are doing and can be trusted to provide relevant and thought-provoking content.
Attract New Readers and Followers
One of the best things about content curation is that it can help you generate more traffic and attract new readers and followers. When you share content that is interesting and relevant to your audience, they will be more likely to check out your website or blog.
And, if you are lucky, they may even decide to follow you on social media or subscribe to your email list.
Boost Brand Awareness
If you want to boost brand awareness, content curation is a great way to do it. When you share high-quality content from your website or blog, your audience will start to see you as an authority in your field. They will also be more likely to trust your brand and recommend you to others.
Provide Different Perspectives
When you curate content, you have the opportunity to provide your audience with different opinions that you might not have been able to write about yourself. This can be a great way to engage your audience and get them thinking about issues in a new way.
How Do Content Curation Tools Work?
While there are many different types of content curation tools, they all basically do the same thing. They help you find and organize content so that you can share it with your audience in an efficient and effective way.
In a nutshell, here is how you can aggregate content using content curation tools:
- Find content that is relevant to your niche.
- Organize content into topics, categories, or tags.
- Enter links to this content on an aggregator.
- The aggregator will organize the content then publish it on your website using a pre-set format.
While the process may vary depending on the specific tool you are using, this is the basic idea.
The Best Content Curation Tools to Try
Now that you know why you need content curation tools and how they work, it’s time to find the right tool for you.
Here are some of the best ones to try:
- WP RSS Aggregator
You can then organize this content into beautiful magazines or boards, which can be shared with others.
Feedly is another popular content curation tool that allows you to subscribe to RSS feeds from your favorite websites and blogs.
Once you’ve subscribed, Feedly will show you the latest posts from all of your subscriptions in one convenient place. You can also use Feedly to create custom feeds based on keywords or topics, making it easy to find the content you’re looking for.
WP RSS Aggregator
WP RSS Aggregator is a WordPress plugin that allows you to aggregate RSS feeds from any number of websites and display them on your website.
It is easy to integrate with your site and also comes with several features that make it easy to automate and customize your RSS feeds.
Pocket is a bookmarking and reading app that allows you to save articles, videos, and other content for offline viewing.
It offers a convenient way to keep track of all the content you want to read or watch later and makes it easy to access your saved content on any device.
Storify is a social media storytelling tool that allows you to collect tweets, posts, and other content from social media and create stories around them.
This can be a great way to compile your thoughts on a particular topic or to tell a story about an event or campaign.
Listly is a content curation tool that allows you to create lists of your favorite content on a variety of topics.
You can browse other people’s lists or create your own, making it easy to find content that interests you. Listly also offers a number of features for sharing and collaborating on lists with others and even publishing the lists on your blog.
Slideshare is a presentation-sharing platform that allows you to share your slideshows with others.
It’s also a great tool for curating content. You can search for slideshows on a variety of topics, or browse by category. You can also save slideshows to your own account to access later, or share them with others.
Elink.io is a content curation tool that allows you to collect links to articles, videos, and other content on a variety of topics. You can then turn these links into beautiful email newsletters or website content.
With Elink.io, you can easily bookmark and save your favorite content, create web pages, and email newsletters, and generally automate content curation.
All of these allow you to curate both your own content from Instagram (posts, videos, etc), as well as content from your followers and others across Instagram. For example, you can display any public post with a specific hashtag to curate content from a hashtag marketing campaign.
Scoop.it! is a content curation platform that allows you to create “scoops” of content on a variety of topics.
You can search for articles, videos, and other content or browse by topic. The tool is easy to integrate with WordPress and has a smart engine for recommending topics you might like.
Buzzsumo is a tool that allows you to see the most popular content on a variety of topics.
You can search by topic or keyword, and see the most popular articles, videos, and other content. The tool also offers a number of features for analyzing the content, such as who shared it and how often it’s been shared.
What to Consider When Looking for the Best Content Curation Tools
When looking for the best content curation tools, consider the following:
- The types of content you want to curate.
- The features the tool offers.
- How easy the tool is to use.
- The size of the community around the tool.
- The cost of the tool.
- The company behind the tool.
- The support offered for the tool.
- The platform the tool is available on.
- The ability to integrate the tool with other tools you use.
When considering these factors, the best content curation tools for you will depend on what you want to curate and how you want to use the tool.
For example, if you want to curate articles, Buzzsumo is a great option because it offers an analysis of the content. If you want to curate articles from different websites and share them with your audience, then WP RSS Aggregator is a great option.
What is an Online Content Curation Tool?
An online content curation tool is a software application or web-based service that helps you collect, organize, and share content from the Internet.
How Do You Legally Curate Content?
As long as you properly credit the sources of the content you curate, there is no legal issue with curating content.
However, in some cases, you need to seek permission from the content creator before using their content.
Which is the Best Tool for Curating Videos?
Slideshare is a good tool for curating videos because it offers a large community of users and a number of features for sharing videos. Another good option is WP RSS Aggregator.
These are just a few of the many content curation tools available online. Each one has its own strengths and weaknesses, so it’s important to shop around and find one that best suits your needs.
Once you find a tool that you like, be sure to experiment with it and learn how to use it to its fullest potential. The more you use it, the more you’ll be able to find and share great content with your audience.