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Didi Inuk

Didi Inuk, a passionate marketer and storyteller, enjoys bringing ideas to life with words and is always exploring new ways to inform, educate, and connect readers with the concept of RSS feeds.

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Turn Your Newsletters into Searchable Website Content with RSS Feeds

Learn how RSS feeds can transform your newsletters into searchable website content, making that insightful information readily available to your website visitors.

Have you ever received a fantastic tip or insightful update in a newsletter, only to struggle to find it again later on when you need it? You and probably a thousand people often find themselves in this situation. 

Businesses leverage email marketing platforms (like MailChimp) to send valuable content: exclusive tips, discounts, customer stories, advice, and even feedback. But this valuable information often gets buried in inboxes or worse, deleted. Finding past newsletters can be a struggle, even for those who want to revisit them.

Recently, a customer faced this challenge. They wanted their insightful archived MailChimp newsletters to be easily accessible on their website, allowing customers to search and explore archived content at their convenience.

Together, we found a solution. Thanks to their feedback and our team’s expertise, we developed a way to transform their newsletters into searchable website content.

Analyzing The Problem: Unsearchable Newsletter Archives

Email marketing software helps businesses send email campaigns and manage their email lists. Most of these software programs often include an archive feature that stores previously sent email campaigns.

Some email marketing software offers a way to share this archived content with your customers. In MailChimp’s case, they provide a free landing page that automatically displays links to your 20 most recent emails. 

This allows potential or existing customers to see what kind of information you typically send in your emails.

But remember, this is limited to just the most recent 20 email campaigns from your archive – meaning if you have a trove of evergreen content that might be useful to new subscribers, they may never get a chance to see it. 

While simply linking to archived newsletters on MailChimp might seem like a quick solution to maximizing your archived email content, it comes with several drawbacks that can hinder your content strategy. 

For starters, you’ll find some of the limitations mentioned below.

Limitations Of Simply Linking To Archived Newsletters

Content not indexed by website search engine

Traditional email newsletters exist outside your website and aren’t crawled by search engines. Linking them brings the valuable content from those newsletters onto your website, making it accessible to search engines.

Past newsletter information not being easily searchable on the website

By linking the archives, visitors can search your website for specific topics or keywords mentioned in past newsletters. This improves user experience by allowing them to find the information they need quickly and efficiently.

Lost chances for improving the SEO of the website

Search engines consider the amount and quality of content on a website when ranking it in search results. Linking newsletters adds fresh, relevant content to your site, which can improve your website’s SEO. Additionally, the links within the archived newsletters can point back to other relevant pages on your website, further strengthening its SEO value.

Losing out on the potential for an increase in content value 

Having a readily accessible archive shows new and old visitors the depth and breadth of information you offer. This not only showcases your expertise but also allows potential subscribers to see the kind of valuable content they’ll receive by joining your email list.

The Solution: RSS Feeds 

There’s a better way to leverage your valuable newsletter content and make it a seamless part of your website without limiting it to your MailChimp archive. How? The answer is RSS feeds.

Why RSS Feeds?

RSS feeds are known for pulling content from various sources to create a centralized location for easy reading and browsing. They act like a constantly updated newspaper where you can see headlines and summaries from all your favorite websites at a glance.

Traditionally, you may not consider RSS feeds and emails in the same breath because RSS feeds are designed to deliver summaries or headlines of new content but RSS feeds offer a chance for you to pull archived email content and display them on your website.

WP RSS Aggregator 

Our WordPress plugin allows you to seamlessly import content from these RSS feeds directly into your website.

How Does WP RSS Aggregator Work?

  1. You provide the RSS feed URL: This is a unique address the WP RSS Aggregator plugin will fetch the content from.
  2. Importing the feed: The plugin retrieves the content from the RSS feed.
  3. Display on your website: Your newsletter design will be displayed on your website.

Note: This guide is specifically designed for those using MailChimp for their email marketing. We’ll be showcasing similar solutions in the future.

Putting it into Action: A Step-by-Step Guide

A. Finding the RSS Feed URL

To begin the process, log in to your MailChimp Account and navigate to Campaigns as shown below. 

All Campaigns in MailChimp

In the dashboard, click on All Campaigns and navigate to any email campaign that you want to appear on your website. Navigate to View Report and click on the arrow next to it. 

Open the email in MailChimp

Select View email from the options displayed.

Getting the RSS feed URL

This will take you to a different page with the email content displayed. Once opened, navigate to the header menu of the email and select the RSS feed symbol as shown below.

Get the RSS URL for the email

This action will take you to a new tab where the XML file for your email is displayed. 

What you should look out for is the RSS feed link in the code displayed. 

Use ‘Command F’ or ‘Ctrl F’ to open the search tool on your desktop. Search for “feed”. It can be found immediately after ​​<link> and should look like this –


Copy the URL link into your clipboard and head on to your WordPress dashboard. 

B. Setting Up WP RSS Aggregator:

To continue this process, you’ll need to install the WP RSS Aggregator plugin if you haven’t already. Here’s a quick guide to get you started:

  1. Log in to your WordPress dashboard.
  2. Navigate to the Plugins section. You’ll find this option in the sidebar menu.
  3. Click the “Add New” button. This is typically located at the top of the Plugins page.
  4. Search for “WP RSS Aggregator” in the search bar and press Enter.
WP RSS Aggregator plugin
  1. When you find “WP RSS Aggregator” in the search results, click “Install Now” to add it to your WordPress site. Once the installation is complete, click “Activate” to make it functional.
  2. After activating the plugin, a new section called “RSS Aggregator” will be added to your WordPress dashboard menu.
  3. For the next step, you’ll need a WP Aggregator PRO plan if you don’t have one. The PRO plan gives you access to a key feature – Full-text import that is necessary for importing the newsletters as posts using the RSS provided by MailChimp. 

C. Importing the Newsletter Feed

In the WP RSS Aggregator dashboard, navigate to Feed Sources. 

RSS Aggregator dashboard

Select ‘Add New Feed Source’ and input your feed source details. Add the URL from your MailChimp RSS feed in this section. Remember to name your feed source as well.

Newsletter feed inside Aggregator

Next, we’ll import the newsletters as Posts. Scroll down to General, select Posts from the post type, and toggle on the Force full content and Allow embedded content buttons. 

Aggregator settings

Once you’re satisfied with your settings, hit the Publish button. Additionally, you can set up custom post types for your newsletters to separate them from your regular posts. 

Newsletter in website

Please note that its appearance depends on your website theme and newsletter content. Lastly, you can create an archive with all your imported newsletters on your website.

Newsletter Archive

Wrapping Up

Don’t just settle for showing a limited glimpse of your valuable content. By transforming your newsletters into searchable website content with an RSS feed aggregator like WP RSS Aggregator, you can unlock the full potential of your email archive. 

This allows visitors to easily find the information they’re looking for, even if the newsletter was sent months ago. 

WP RSS Aggregator makes it simple to set up RSS feeds of your archived newsletters and manage its content on your website, ensuring your valuable insights are always accessible and driving more traffic to your site. 

Give it a try and see how WP RSS Aggregator can help you get the most out of your RSS feeds.

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