News aggregator websites help people like you and I to follow multiple sources without having to visit each individual site.
In this post, we’ll show you some of the best examples of news aggregator websites that we think are worth sharing.
As an added bonus, we will also discuss their setup and monetization strategies to answer the age-old question of how news aggregator websites work and support themselves.
While we’re at it, if you’re interested in creating your own news aggregator website, we’ll later walk you through how to create a news aggregator website using the WP RSS Aggregator plugin.
A Typical News Aggregator Website
A news aggregator website does one thing very well: it collects news from multiple websites using RSS feeds (yes, they still exist and are going strong!) and displays it on its sites.
Follow The Winds is a great example of a news aggregator website. It provides site visitors with windsurfing news from some of the most reputable sources related to windsurfing, kitesurfing, and sailing – all in one place.
Here’s how it works:
- Follow The Winds fetches content by parsing (analyzing) each source site’s RSS feed through WP RSS Aggregator.
- Once a new piece of content is available on the source site, it is fetched, assigned to a category (such as windsurfing or kitesurfing), and listed on the Follow the Winds website.
- When a visitor clicks on a link, they are taken directly to the original source where the article, video, or other forms of content were originally published.
This site, in particular, is beautifully designed using WordPress and has all its news powered by the WP RSS Aggregator plugin. Later on, we’ll show you how to create your own news aggregator site in WordPress using WP RSS Aggregator.
News aggregator website are a bit different from content curation sites in that the latter typically requires more involvement. We published a content curation case study of the Personal Finance Blogs website that goes into more detail.
Examples of News Aggregator Websites
For each site, we’ve included a brief description, its monetization model, and the overall organic traffic data as sourced from Ahrefs.
News Aggregator Websites with High Traffic and Monetization
These are the websites that you’ll typically find in most articles that list news aggregators. They have been around for a while, establishing a dedicated following as well as amazing search engine rankings.
News Now, as we’ll see in some more detail further on, is a UK-based news aggregator covering news from the UK and the rest of the world within a variety of categories.
Although it doesn’t have the most attractive design, it’s effectiveness cannot be faltered. It does what it says on the tin and it does it in a very organized fashion.
News Now is one of the best examples of how powerful a content aggregator website can become with over 12.5 million visits in organic traffic every month. According to their advertising page, NewsNow received over 215 million monthly pageviews with 11 million monthly visitors as of January 2019.
Given that most of NewsNow’s traffic is from the UK, Ireland, the US and Canada (i.e. regions with high CPM – Cost Per Mile – the amount an advertiser pays a website per 1000 visitors who see their ad), they must be generating substantial revenue each month through their ad options.
Fark aggregates news content across categories such as politics, sports, business, and entertainment, and has built a substantial following over time.
It uses a slightly different aggregation method where people can submit a link of their own and give it a unique headline. Others can then comment through Fark itself, building a community around the aggregated content.
Fark gets a ton of organic traffic (266k per month). As per Fark’s advertising page, they get over 3 million unique pageviews per month and over 50 million total page views per month, which makes it very lucrative for display ads as visitors tend to remain on the site for a while (low bounce rate). The minimum budget required for native ads on Fark is $5,000, just to put things into perspective.
They also have a podcast, which is another possible source of monetization, and they recently even introduced an online shop. The brand around Fark has become strong enough to support the sale of branded clothing – not an easy feat but certainly a testament to their dedication.
Techmeme is a news aggregator featuring content from leading publications such as The Wall Street Journal and the New York Times. Other sources also include pure-tech publications such as 9to5mac.
One of the things it does very well, and which few others do, is to use contextual ads to drive traffic to their advertisers’ sites while ensuring that the readers are being presented with ads that are relevant to them.
With over 18.6k monthly organic traffic, Techmeme has a solid monetization strategy offering sponsored posts, contextual ads, event listings, job alerts, and podcast ads.
The prices range from $2,900- $20,000 across ad formats, which will return a substantial amount for any website relying on advertisements to generate revenue.
Similar to Techmeme, Alltop is a news aggregator with content across diverse categories including news, tech, sports, entertainment, lifestyle, and business. Each category features content from popular sites in that niche.
Alltop gets over 21k monthly organic visitors and uses display ads as their primary means of monetization.
Popurls is unique in that it is the only news aggregator site in our list which has a mobile app.
It groups content based on the source website, rather than by content category. It also features image and video feeds from sites such as 500px, Dailymotion, YouTube and more.
As we can see, Popurls enjoys a healthy 13k+ organic traffic every month. However, I have not spotted any display ad or sponsored listings on Popurls. If I’m wrong about this, let me know in the comments below.
Niche News Aggregator Websites
These are the kinds of sites you may find out about from friends or in online forums. They’re not popular to the extent of the ones above, but they certainly provide a lot of value to their readers.
The Bloggers Digest
The Bloggers Digest features a mix of original content, as well as curated content from sites ranging from economics to travel to health and lifestyle.
The blog uses a mason-tiled layout with clear typography and includes original content such as comics and crosswords. It’s certainly one of the sites that’s the most pleasing to the eye thanks to the good use of whitespace.
The monthly organic traffic count is less than 10, and the site does not display any form of ads.
The Web List
The Web List is yet another news aggregator site that lists feed content from various content aggregator portals such as Google News, Reddit, Digg, etc, and news sites such as BBC, CNN, and Gizmodo and Slashdot, among others.
They monetize their site via display ads and also offer self-serve ads starting at $45 for 30 days.
While the organic traffic, according to Ahrefs, is around 50 visits/month, the 10.5k+ backlinks could indicate a large amount of referral traffic.
Original Signal is quite similar to The Web List and other news aggregator sites we’ve seen so far, offering curated content categorized across news, science, politics, tech, marketing, SEO, and more.
Their organic traffic is less than 100 visits/month, however, they do have 109k+ backlinks from 600+ referring domains. Therefore it is plausible that much of Original Signal’s traffic is referral traffic.
Follow the Winds
As we saw above, Follow The Winds specializes in surfing news, aggregating sports content from several related sources. Categories include windsurfing, kitesurfing, sailing and SUP news.
Moreover, Follow The Winds is one of the best-designed websites on our list. They monetize their site via direct sponsored placements and Amazon Affiliates.
In terms of organic traffic, the number is very low. However, the backlink data, similar to a number of sites in this list, could indicate high referral traffic numbers.
Web Designer News
Web Designer News offers curated news for web designers and focuses on clean design and usability. It also includes the ability to upvote links and create a user profile to save links, much like Hackernews or Product Hunt.
With almost 3,000 organic visitors per month, Web Designer News does not show display ads. It relies on sponsored posts for monetization.
The final example in our list – Google News! You didn’t think we’d leave this one out, did you?
Google News is probably the most powerful, AI-powered news aggregator on the planet. It offers highly personalized news, across thousands of sources, based on the user’s location, interests, and online behavior.
It groups the news into various categories, shows trending topics, and includes a For You page for your personalized news. With all these features, Google News is an aspirational product for a news aggregator website.
Also, we haven’t included the traffic stats for Google News, since, you know, it’s Google.
How to Build Your Own News Aggregator Website
Whether it’s an entire website or just a new feature to add to your existing site, a news aggregator only takes a few steps to set up, but its benefits could last far longer.
Step 1: Install WP RSS Aggregator
You can either download WP RSS Aggregator for free and upload it to your site through the Plugins section in your WordPress dashboard or search for “WP RSS Aggregator” through that same section directly.
Step 2: Pick Your Sources and Add Them
Do your research and find the best sources for the audience that you have or want. Once you’ve done that, find their RSS feeds and create the feed sources within WP RSS Aggregator.
Step 3: Set up Your Template
Next, visit the Templates section of WP RSS Aggregator and set up the display that you want. If you’re looking for more than just a list, the Templates add-on provides other options including a stylish grid.
Step 4: Display the Feeds
Using the [wp-rss-aggregator] shortcode or the WP RSS Aggregator block, depending on the editor you’re using, add the feeds to any page of your choice.
When using the block editor you can also use columns to create an Alltop-style page showing multiple feeds.
Other Methods of Displaying Feeds
If you’re already using a page builder on your website or you’re using a custom theme and wish to code your solution, WP RSS Aggregator can still do the job.
For page builders, you may use the [wp-rss-aggregator] shortcode anywhere on your site using the page builder’s shortcode widget.
When choosing to work directly within the theme, there are a couple of ways that you can achieve the same results.
<?php wprss_display_feed_items( $args = array( 'limit' => '8', 'source' => '5,9' )); ?>
<?php do_shortcode('[wp-rss-aggregator]'); ?>
Optional: Supercharge Your Site with Pro
Take things a few steps further with WP RSS Aggregator’s Pro Plan. Here’s a quick look at what’s on offer.
Feed to Post automatically creates a new WordPress post for each individual entry in the RSS feed.
Images are vital to sprucing up any website, which is why Feed to Post includes a few different options for how to import and set both featured images and images within the content.
Apart from that, you can automatically categorize posts based on keywords or tags present in the title and/or content of the post. This is very useful when a source has news on different topics and you wish to organize them accordingly.
There is also an option to automatically generate the categories from the RSS feed itself, essentially recreating the same categorization as used on the original site.
Attribution is very important to ensure that you always give credit where it’s due. For this, Feed to Post has Author options where you can choose to use the original author’s name from the RSS feed.
Other powerful features included with Feed to Post are the Append and Prepend to Content options, Custom Field Mapping that is very powerful when choosing to import certain information from the RSS feeds into custom post types or custom fields, and Extraction Rules for when you need to remove certain elements from the imported content, such as social media links and buttons within the content.
Oftentimes, the RSS feed won’t contain the full text or images, making your new post incomplete. The Full-Text RSS feed add-on is used to parse the original URL of the source post and extract images, other media, and full text (or an excerpt of the full text using Word Trimming) depending on your configuration.
Using the Templates add-on, you can create article grids or video grids with YouTube feeds, or an article list with a thumbnail and excerpt. These can be used anywhere on your site as additional content areas, such as sidebars, footers, or as part of an existing page.
Lastly, the Categories add-on is super handy when you import content from multiple RSS feed sources so you can group your feed sources based on the criteria of your choice.
The Keyword Filtering add-on is used to filter a feed’s content by keywords, phrases or tags. You can also use keyword filtering in conjunction with shortcodes which allow you to display feed items from as many sources as you want, as long as they contain a specific keyword or phrase.
Invest in a News Aggregator
Get started with WP RSS Aggregator – the most trusted solution for WordPress.
1 Site ($149)
Build your own news aggregator using WordPress.
2 to 5 Sites ($229)
Build multiple websites or add this functionality to a few sites.
Unlimited Sites ($499)
For agencies and those looking to use this method on many sites.
Bonus: Engage with More People Using Instagram
As we’ve seen above, curating content is a great way to build an audience. However, the influence of social media is not something to be disregarded either. Combining the two together will help to engage more with your audience wherever they’re at.
Instagram is the best social media platform for engagement. By sharing posts related to the content you’re curating, or even featuring it, you can gain new followers and be active in the comment threads.
Combine your Instagram feed with your website and you’ve suddenly created a new non-intrusive way of building a bigger audience. For this we recommend Spotlight – a social feeds plugin that is incredibly easy to set up.
Spotlight is a free plugin that comes with a PRO version for added features. With the premium options you can even create Instagram feeds showcasing posts that use a specific hashtag, which is another great way to curate user-generated content with no added effort.
Over to you – Are you interested in starting your own news aggregator? Do you know of a news aggregator site that you’d like us to share? Let us know in the comments below.