Are you a B2B marketer looking to expand your reach and generate more leads? Content syndication might be the answer. But with so many platforms out there, how do you choose the right one for your business?
We’ll show you the top B2B content syndication platforms and their costs and provide examples of how they can help you achieve your marketing goals so you can make the right decision for you.
What is content syndication and how does it work?
Content syndication is a powerful tool that can help you reach a wider audience and increase your online visibility. But what exactly is content syndication, and how does it work? Well, simply put, it is the process of distributing your content, such as blog posts, articles, or videos, to third-party websites.
These websites then republish your content, allowing it to reach a larger audience beyond your own website or blog. It is a win-win situation for both parties involved: you get increased exposure and traffic, while the third-party website gets fresh and valuable content to share with its audience.
The process of content syndication typically involves finding suitable third-party websites to partner with, negotiating the terms of the syndication agreement, and then distributing your content to these websites. There are several ways in which content can be syndicated:
Full content syndication
In full content syndication, the entire article or blog post is republished on the third-party website, including all the text, images, and links. This allows the content to reach a wider audience and can drive more traffic back to your website.
Partial content syndication
Partial content syndication involves republishing only a portion of your content on a third-party website, usually with a link back to the original source. This can pique the interest of readers and encourage them to click through to your website to read the full article.
RSS feeds
RSS (Really Simple Syndication) feeds allow you to automatically distribute your content to subscribers who have opted to receive updates from your website. This is a convenient way to keep your audience informed and engaged without them having to visit your website regularly.
Syndicating your content to external platforms
You can unlock the potential of your content by extending its reach beyond your primary platform. Syndication offers several advantages, including enhanced visibility, expanded brand reach, lead generation, and improved content return on investment (ROI).
The process involves the following steps:
- Selecting suitable content.
- Identifying syndication partners.
- Establishing syndication terms.
- Monitoring performance.
Manual syndication, such as pitching articles to industry blogs or engaging in guest posting, provides a hands-on approach to extending your content’s reach – but we don’t always have the time to do this. This is where a content syndication provider can become a great partner. They can automate and elevate your content to a wider audience, improving reach and ROI.
Top content syndication providers
Our list covers both industry favorites and hidden gems, providing a balanced selection based on reputation, functionality, ease of use, and user feedback. Let’s dive in!
Taboola
Taboola offers a unique blend of key features, adaptability, and engagement, making it a great choice for businesses looking to enhance content discovery.
Here’s a look at the key features Taboola offers:
- Personalized recommendations: Taboola provides personalized content recommendations, enhancing user engagement by tailoring suggestions based on individual preferences.
- Native advertising: These capabilities integrate sponsored content into users’ browsing experiences, creating a more organic and engaging feel.
- Sponsored content placement: Taboola allows strategic placement of sponsored content across its vast network of publishers, maximizing reach and visibility.
- Dynamic adaptability: The platform caters to a range of budgets, making it accessible to large enterprises and smaller businesses.
- Third-party integrations: It integrates with various marketing tools, enhancing its appeal for businesses seeking a unified marketing ecosystem.
- Advanced analytics: Taboola provides robust analytical features, allowing users to track the performance of their content syndication efforts. This data-driven approach empowers businesses to refine their strategies for optimal results.
What are the costs involved?
Taboola adopts a customized pricing model, allowing businesses to tailor their investments based on specific campaign goals and budget constraints. This flexibility is particularly advantageous for businesses with varying financial capacities.
Medium
Medium‘s commitment to thought leadership, diverse content, and a supportive community makes it an attractive choice for content creators and businesses looking to connect with a diverse readership.
Its key features are:
- User-friendly platform: Navigating Medium is an easy experience, making it accessible for both creators and readers.
- Thought leadership focus: The platform hosts thought leadership articles and long-form content, creating a space for engaged readers.
- Free and optional revenue model: Medium operates on a free model, with an optional Medium Partner Program offering revenue opportunities for content creators.
- Engaging community: Medium has a unique community, encouraging insightful and engaging content.
- Content sharing: Medium integrates with other platforms, facilitating the sharing of content and expanding its reach.
- Reader engagement metrics: Content creators can access insights into reader engagement, gaining a comprehensive view of the impact of their articles.
- Content curation: Users have control over content curation, shaping their profiles’ aesthetics and choosing the content they wish to feature.
As a famous professional networking platform, LinkedIn offers a tailored space for B2B content promotion, building professional connections, and strategic audience reach.
LinkedIn’s key features are:
- Professional environment: LinkedIn provides a professional setting, ideal for B2B content promotion and connecting with a business-focused audience.
- B2B content promotion: Its various advertising options cater to different budget structures, ensuring flexibility for businesses of all sizes.
- Targeted audience reach: LinkedIn’s sophisticated targeting capabilities enable precise audience reach for B2B marketers.
- Business-focused networking: Its primary focus on professional connections ensures a network aligned with business objectives.
- Thought leadership opportunities: Businesses can establish thought leadership through curated content, enhancing brand authority.
- Professional integrations: LinkedIn integrates with professional tools, creating a cohesive ecosystem for B2B marketers.
Shorthand
Shorthand specializes in creating visually compelling and immersive long-form content experiences. Shorthand is tailored for brands looking to elevate their storytelling with visually impactful and interactive content.
Other features include:
- Visual excellence: Shorthand stands out for its visually rich and immersive long-form content, providing a unique storytelling experience.
- Tailored pricing: The platform offers a pricing structure based on specific project requirements, ensuring flexibility for various budgets.
- Flexibility in pricing: The platform’s tailored pricing ensures that businesses of all sizes can leverage its capabilities without straining budgets.
- Engagement metrics: It provides insights into user engagement, enabling businesses to gauge the impact and effectiveness of their immersive content.
- Project-specific customization: Shorthand offers customization based on project requirements, allowing brands to tailor their immersive content experiences to specific goals.
Quuu Promote
Quuu Promote is a unique content promotion platform. It stands out for its approach of hand-curating content suggestions, providing a subscription-based service for businesses seeking automated content promotion with a human-curated touch.
Its key features also include:
- Hand-curated content suggestions: This ensures a human touch in content promotion.
- Subscription-based plans: The platform operates on subscription-based plans, offering varying levels of content promotion to accommodate different business needs.
- Automated content promotion: Saving time and effort for businesses.
- Curated content quality: Hand-curation ensures that promoted content aligns with quality standards, enhancing the credibility of shared material.
- Subscription flexibility: The platform’s subscription model provides flexibility for businesses to choose the level of content promotion that suits their goals.
- Integration with social platforms: Quuu Promote integrates with social platforms, facilitating the sharing of your automated content curation.
Slideshare
SlideShare is another platform that is all about the visuals. It is a content-sharing platform that empowers professionals and businesses to share presentations and documents in an engaging and accessible format. SlideShare provides analytics to track the performance of shared presentations, offering insights into audience engagement along with:
- Visual presentation sharing: SlideShare excels in sharing visually appealing presentations and documents, making it an ideal platform for professionals.
- Free-to-use model: Operating on a free-to-use model, SlideShare provides accessibility for a wide range of users, from individuals to businesses.
- Varied user base: Its free-to-use model also attracts a diverse user base, ensuring that content reaches a broad audience.
- Customizable presentations: Users can create and customize presentations to align with their branding and communication style.
Explore each platform’s unique attributes and find the one that aligns perfectly with your content syndication goals.
Syndicating external content to your own platform
While syndicating your content to external platforms is a powerful strategy, the reverse, bringing external content to your platform, should not be overlooked. Republishing syndicated content from reputable sources onto your site can have many benefits:
- Increased traffic: Hosting diverse, high-quality content attracts a wider audience, driving more traffic to your website.
- Enhanced credibility and authority: Curating valuable content from authoritative sources elevates your brand’s credibility and establishes industry authority.
- Visitor engagement: Offering a broader content spectrum keeps visitors on your site longer, reducing bounce rates.
But this isn’t all, this form of syndication can contribute to improved SEO by enriching your site’s content diversity and quality.
How to syndicate external content
- Get permission: Seek permission from content creators to republish their work, ensuring compliance with copyright laws.
- Canonical links: Implement canonical links to attribute content properly and avoid SEO issues related to duplicate content.
- Quality selection: Handpick high-quality, synergistic content aligned with your brand and audience.
Each of these steps is vital to content syndication success. As Jean Galea, founder of WP RSS Aggregator, notes:
“Syndicating content is a delicate process; understanding and respecting content creators is key to its success.”
Jean Galea, founder, WP RSS Aggregator
Manual syndication challenges
While manual syndication is an option, it becomes increasingly challenging as the volume of syndicated content grows. Organization and display may pose difficulties, making it imperative to explore tools like WP RSS Aggregator for efficient content management.
WP RSS Aggregator helps you streamline and enhance the syndication process, providing a seamless experience as you integrate external content onto your platform. Let’s explore exactly how this works.
Syndicating external content with WP RSS Aggregator
When it comes to automating the syndication of external content to your website, WP RSS Aggregator stands out as the top pick for publishers. This powerful tool simplifies and streamlines the syndication process, offering a range of functions designed to enhance your content curation and delivery:
- Automated import: WP RSS Aggregator imports content, automating the syndication process.
- Custom displays: Create visually appealing displays with customizable templates, ensuring your syndicated content aligns with your website’s aesthetics.
- Content curation: Easily curate and organize content from various sources, maintaining control over the quality and relevance of syndicated material.
- Integration capabilities: Leverage integrations to generate new content, making it a dynamic tool for content creation.
- Simplified syndication: WP RSS Aggregator simplifies the syndication process, making it accessible for users of all technical levels.
- User-friendly interface: While user-friendly, the plugin provides robust control over customizable feeds, offering a balance of ease and flexibility.
- Time and workload savings: Save valuable time and reduce the workload associated with curating, organizing, and displaying syndicated content.
Supercharge your strategy with content syndication
Content syndication is a dynamic strategy to expand your online presence, improve SEO, and maximize content ROI. With many providers catering to diverse needs, platforms like WP RSS Aggregator are there for you at every step of your syndication journey.
“Curating high-quality content from reputable sources is a great way to boost your site’s authority and credibility.”
Mark Zahra, CEO, WP RSS Aggregator
Explore syndicating your content externally to reach broader audiences and curating external content to your own website to boost authority and attract more site visitors. Remember, WP RSS Aggregator is your go-to tool for this task. Its user-friendly interface and extensive feature set make content curation easy. While not without its challenges, the benefits of content syndication are undeniable; it’s a great way to elevate your marketing game by amplifying reach and engagement.
Ready to unlock the potential of content syndication? Take the next step – get started with WP RSS Aggregator, and embark on a journey that transforms your digital presence!
