Content creation is an art form. Honestly speaking, the number of good articles on the Internet are painstakingly low. Cut out the top level blogs from any niche, and all you’ll be left with is a bloated mixture of ubiquitous information.
If you’re a true content creator, then you know how hard it is to produce quality content. Let’s face it – there are hundreds of blogs out there. Competition is stiff and is increasing day by day.
The only way to stand out from the crowd is with an effective combination of three techniques:
- Quality Content
- Marketing Strategies (this includes everything from using the right images to advanced Social Media Marketing strategies)
- Search Engine Optimization
Here’s an example my guide told me:
In the world of scientific journals, the most reputed papers are those that’ve introduced something new to the community. It may be an invention or a discovery.
Invention of improved strategies (often called algorithms) to execute a particular task is highly rewarding in the scientific community. An incremental improvement on an existing strategy, which is regarded as a discovery, is also rewarding.
The trick is to get there first.
After all, how many of us do know who the second man on the moon is?
The 1% Rule
I want to share an interesting article I came across on Wikipedia. It’s called the one percent rule.
The 1% rule says that new content is generated by the top 1% of the Internet users and that the rest basically lurk!
I don’t mean to judge you, but if you take a moment to think about it, you’ll realize that there’s some degree of truth to it. If you’re a tech buff, where do you get your latest tech information off of? Isn’t it always CNET or TechCrunch or GigaOM or sites at par with them?
Such websites are called authority blogs.
How Hard Content Creation Really Is
To save you the next three paragraphs – quite.
When you’re a site owner, you will naturally take utmost care to produce the best possible content for your site. In order to own a successful site, one needs to have some experience in copywriting. Those who disagree with this statement, I invite you to demonstrate your case. As for the rest of us who wholeheartedly agree, we know that copywriting is just as hard as the next art. Sometimes even more difficult, because engineering professions don’t have writer’s block.
When you’re a webmaster or site owner, you have tons of other work to do. Examples of a few such tasks include – upgrading you WordPress core, theme and plugins, managing expenditure accounts, analysing SEO, fixing alt tags in images, optimizing databases, and let’s not even get started on content promotion. One possible fix for core WordPress problems such as – WordPress version upgrades, hosting downtime, security audits, database and page optimization techniques, etc. – can be circumvented by using a managed WordPress hosting service like WPEngine.
Therefore it’s not always possible to have good content ready at your fingertips. You might hire good copywriters, but most of them would require you to share the article ideas.
The Fix – WP RSS Aggregator
We have a tool that fixes this issue – and it’s called WP RSS Aggregator. This simple (not to mention free) tool parses an unlimited number of RSS feeds from your input set and displays them in your WordPress site, sorted chronologically. You can even extend the features of the plugin by purchasing a few low-cost, yet highly effective premium add-ons.
Let’s talk about a simple scenario where WP RSS Aggregator can help speed up your content creation. One of the ways to engage your visitors is by creating a dedicated bulletin page that lists articles from various sites that are relevant to your niche.
Suppose you own a blog on nonverbal communication. For quite some time now, you weren’t able to produce fresh content for your blog. If you keep this up for long, people are slowly going to stop coming to your site. Your subscriber count will fall and you’ll notice a steady decline in traffic. What do you do?
Here’s an idea.
What if you created a page that linked to articles from other blogs? Rather than simply recommending a few website names, what if your page automatically updated itself with the latest articles produced in the other blogs?
That page would be a hub of fresh content. A handpicked online magazine, if you will. This would keep your visitors engaged, as they would easily find their daily dose of articles – just by visiting your blog. Your traffic wouldn’t be hampered and that bulletin page would slowly climb up the SERP.
This is one of the many ways in which WP RSS Aggregator can be an incredibly powerful weapon in your content creation strategy.
The best way to find quality content is by reading quality content. It is only by reading good articles that you engage your mind to produce equivalently good or even better articles.
We all know that one of the fastest ways to read articles is by subscribing to the site’s RSS feed. WP RSS Aggregator syndicates the content from your favourite RSS feeds and displays them on your site. This buys you just enough time to produce the quality content your site deserves.
In order to take full advantage of the plugin’s features, you must have a steady flow of fresh content in your site, as well as share articles from other sites that are of interest to your niche. This builds trust in your visitors, which ultimately paves the way to build your brand.