Content Syndication: Ultimate Guide to Better SEO Results

Many a time, when you look for ways to increase organic traffic, you’ll see “solutions” like paid ads, and affiliate partnerships recommended left and right. The question is – how much do they really work?

Take the case of a reputed influencer in the finance sector, let’s call her Holly.

She was doing everything that you would expect from an influencer. Creating high-quality content, spending hours crafting the perfect blog post, promoting it through paid channels, collaborating with other influencers, the whole nine yards. 

Yet, her site was not performing as expected. In fact, most posts kept falling short in terms of expected reach and engagement.

“I need something that can help me reach new audiences without losing control over my intellectual property and help my peers do the same!” she said. 

And that’s when she discovered – content syndication!

Content syndication is a powerful tool that helps you share your content with other websites and platforms and leverage their existing audiences to promote your content.

The result? Better reach, improved visibility, and increased search engine optimization.

If that sounds useful to you, too, let’s explore what content syndication is, how it relates to SEO, and how you can take advantage of it as a strategy. Whether you’re a seasoned digital marketer or just starting out, you’ll need to know how to effectively syndicate your content and achieve better SEO results.

What is content syndication, and why is it important?

Content syndication is the practice of sharing a piece of content across multiple websites, leveraging their existing audiences to promote your content and increase its reach.

There are four main content strategies you can deploy under growth marketing – content syndication, content repurposing, guest blogging, and content duplication.

• Content syndication: Content syndication is the practice of sharing the same piece of content on several websites. This can look like sharing the exact same piece or taking paragraphs and changing headlines with the overall same content.
• Content repurposing: Content repurposing is where you take the content you’ve created, like a YouTube video, and make it into a blog post, a podcast, or an infographic.
• Guest blogging: Guest blogging, or guest posting, is the strategy of creating unique content for a website other than your own with the purpose of bringing that website’s traffic back to your site with a backlink.
• Content duplication: Duplicate content is when a website steals your content and publishes it without your consent.

While content syndication may seem similar to duplicate content, they are fundamentally different. When it comes to content distribution, it’s important to understand the difference between content syndication and content duplication. 

Content Syndication	Content Duplication
Content syndication is the practice of publishing the same original content on multiple websites with the goal of reaching a larger audience and increasing brand exposure. When done correctly, content syndication is beneficial for search engine optimization (SEO). It increases the visibility of the content and drives more traffic to the original source.	Content duplication refers to publishing an exact copy of a piece of content on multiple websites. Content duplication can actually harm SEO as search engines consider duplicate content as low-quality and may penalize websites that use it. It can lead to decreased visibility and rankings for the website.

Ideally, content syndication should occur when a piece of content is so performant that top content sites take notice and want to share it with their own audiences. This can increase your reach and monthly visitors, as well as improve your SEO through backlinks.

In reality, content syndication rarely happens organically and requires a proper strategy to achieve results effectively. 

Here’s what you can do to make sure your content is syndicated properly:

• Research websites that have a similar target audience as yours, but a larger readership
• Reach out consistently after publishing a new piece of content and offer it in a format that suits their style and audience
• Offer high-quality content to increase the likelihood of your content being syndicated and improve your SEO results

To avoid any negative consequences of republishing your content, it’s essential to make sure that the content syndicated is unique and relevant to each platform. 

For this, you can change the format, add more information or a different perspective, or rewrite the content to target a different audience. In addition, make sure to add proper attribution and links back to the original source to give credit where it’s due.     

How does content syndication relate to SEO?

Content syndication is a powerful strategy for expanding your reach and visibility on the web. It can also have a positive impact on your SEO. However, as with any marketing strategy, there are benefits and drawbacks. 

When done correctly, content syndication can provide a steady stream of quality backlinks to your website. 

While these backlinks may not always be the highest quality, the sheer quantity of links can help boost your site’s visibility and overall Google search rankings. This can be especially useful for sites that are just starting out, or for sites that have a limited audience but want to expand their reach.

However, there is a risk of being outranked by the same content on a different website, especially if that website has a higher domain authority (DA) than your own. 

To prevent this, here are a few things you can do:

• Wait a few days before syndicating new articles
• Get links to the original article at the beginning of syndicated content, so Google knows it all points back to you 
• Discuss ways to give credit to the original source of the content
• Add a canonical tag pointing to your site, or use a “no index” tag to keep the content from being indexed in the first place

While content syndication can be a great way to reach a new audience and boost your search rankings, it’s important to approach it ethically and with the reader in mind. 

By focusing on creating high-quality, valuable content that provides real value to your target audience, you’ll be able to build a strong foundation for your content syndication strategy that will deliver lasting results for your SEO.

What are the benefits of content syndication?

Content syndication has proven to be a powerful tool for boosting search engine rankings and driving more traffic to a website. Here are some of the most significant benefits of great content syndication for SEO:

Increased visibility and exposure

By publishing content on third-party sites and platforms, you increase your brand’s visibility and exposure, which can result in more backlinks to your website. Backlinks are an important factor in SEO, and they can help to increase your website’s credibility, making it easier for search engines to recognize your website and rank it higher.

Better distribution of content

With content syndication, you can reach a wider audience, as your content will be available on various platforms. This allows you to target new audiences, increase brand awareness, and build a larger following.

Improved engagement

By syndicating your content, you can increase user engagement, and it can lead to more likes, comments, and shares. Engagement is a crucial factor for SEO, and it can help to increase the authority of your website, making it easier for search engines to recognize your content and rank it higher.

Better tracking of your content

With content syndication, you can track how well your content is performing and make changes to your content strategy based on the data you receive. For example, if you notice that a particular type/niche of posts is consistently maintaining a high reader score or getting you leads, you can create more like it and increase your reach even more. 

You can also track which sites are driving more traffic to your website and prioritize them for syndication. This can help you optimize your content for search engines and improve the visibility of your website.

Easier creation of a central hub of resources

Content syndication gives you the opportunity to develop a hub of relevant content and meaningful information for your peers and readers in your niche, which can increase your domain authority and make you a thought leader in your field. 

For instance, WP RSS Aggregator user, Linda, used content syndication to power the heart of her blog, The Broker List, since 2014. 

A commercial real estate professional, she initially relied on a guest blogging strategy to develop a hub of community resources for anyone interested in learning about commercial real estate management and strategies. However, that involved a lot of manual work and time, hindering her goal of growing the website and the community around it.

With WP RSS Aggregator, she was able to fully automate the blog’s content syndication process for multiple authors, enabling her to receive more traffic, help the original authors receive exposure through additional channels, and empower her audience with access to a wide variety of content from industry leaders.

In a similar manner, you can improve your website’s search engine rankings, increase your brand’s exposure, and reach a wider audience by taking advantage of content syndication.

How should you get started with content syndication?

Getting started with content syndication can seem overwhelming, but it doesn’t have to be. Here is a step-by-step guide to creating a content syndication blog and taking your marketing efforts to the next level.

1. Set goals for your content

Before you start with content syndication, it’s important to have clear goals in mind. What do you want to achieve with your content? Do you want to drive more traffic to your website, increase your subscribers on YouTube, or generate leads for your products or services? Make sure to set specific and measurable goals, including numbers and deadlines, for your overall content syndication strategy and each piece of content you create.

2. Create shareable and relevant content

When creating content for syndication, it’s important to focus on making it shareable and relevant to your main topic of publication. Aim to create unique and argumentative content that will be interesting for your readers so that they feel the urge to share or discuss it with their peers. Engagement is key. 

Consider using content marketing strategies that increase the shareability of content, such as infographics or highly informative articles. You can also think of video content syndication, as video content is very much in vogue today, with a 61% audience engagement rate.

3. Make your content SEO-ready

While making your content unique is important for sharability, making your content SEO-friendly is crucial for ranking on search engines. Focus on addressing the search intent for your keyword and creating informative, question-based content with a unique statement. Aim for keywords with medium to low competition, as this will increase your chances of ranking higher on SERPs (search engine results pages).

4. Establish a well-defined content syndication strategy

To ensure your content syndication efforts are successful, you need to have a clear and well-defined strategy. Make sure everyone in your organization understands the content planning, creating, publishing, and sharing process. 

Keep track of all the syndication partners you’ll reach out to by using a spreadsheet organized by category. Plan how you’ll monitor the performance of your syndicated content, including scheduled check-ins to redirect or increase efforts.

5. Reach out to relevant content syndication partners

Grant permission for others to use your articles by including a statement in your content, along with an email for them to contact you with questions. Gather a list of sources, reporters, and bloggers that often share content about your topic and reach out to them for republishing your content.

6. Incorporate social media promotion

Don’t rely solely on search engine algorithms to pick up your content. Share it on social media platforms such as Twitter and LinkedIn, after adding canonical links, to increase visibility. You can also join groups where bloggers and writers spend time and share your content on the platform in a tasteful manner without making it seem spammy or salesy.

7. Measure your content syndication performance

After a set period of time, review your content performance and see if it’s meeting your goals. Analyze referral traffic and the performance of your website, including the number of returning visitors. This can give you an accurate idea of whether content syndication is working well for you as a growth strategy.

8. Analyze performance data

Use tools like Ahrefs or Moz to monitor the performance of your links and analyze your data. Determine if your numbers are trending towards your metric projections and make changes to increase efforts or pivot your strategy if necessary.

Using WP RSS Aggregator for faster content syndication

WP RSS Aggregator, a WordPress RSS plugin, is the ultimate solution for content syndication for WordPress websites and blogs. With this powerful content syndication plugin, you can easily publish and share content from any other site into your own site, making it simple and straightforward to republish and reshare content.

Here are some of the key benefits of WP RSS Aggregator:

• It uses an RSS feed format, which allows content published regularly to be shared and subscribed to by those who enjoy it. This makes content syndication effortless, as your content can appear automatically in other places.
• The plugin offers full control over how syndicated content is formatted and how it is filtered.
• It has highly customizable features, that enable your partners to share your content in the simplest way possible. You can even use the plugin to automatically import your new content into their site.
• You can choose to publish audio, text, or video posts from any other syndication sites into yours at intervals of your choosing. This means you can have a constant stream of high-quality content on your site without having to spend time and effort creating it yourself.
• You can also translate syndicated content into other languages, providing your readers from different countries with a better user experience and increasing awareness in different countries. This opens up new opportunities for reaching a wider audience and gaining more traffic to your website.

With its customizable features, easy-to-use functionalities, and range of benefits, WP RSS Aggregator can be the ultimate solution for WordPress websites and blogs looking to take advantage of content syndication for their SEO efforts.

Leverage the power of content syndication for SEO

Content syndication is a valuable strategy for growth marketing, as it helps you reach a wider audience and drive more traffic to your site by republishing and resharing quality content. 

The right content syndication strategy, with defined goals and proper implementation, can significantly increase monthly visitors and generate leads.

One of the key factors in the success of a content syndication strategy is the right tool. 

WP RSS Aggregator is an excellent option for WordPress websites and blogs. With its user-friendly interface and customizable functionalities, you can easily filter, format, and translate your syndicated content for a better user experience. 

Whether you’re looking to increase your reach, drive more traffic, or generate leads, WP RSS Aggregator is a great choice for anyone looking to get the most out of their content syndication SEO efforts.