The Complete Guide to Content Curation [2022]

The idea of content curation has been around for a long time. While you might not know, you have probably consumed curated content at some point.

So, how does curated content look? What are some content curation examples you can look at for inspiration? Read on to find out.

What is Content Curation?

Content curation is the process of selecting and organizing content from a variety of sources for a specific purpose. This might be anything from sharing news and events on social media to compiling a reading list for a class.

While content curation takes many forms, it often includes the following steps:

• Find content that is relevant to your topic or audience.
• Organize the content in a way that is easy to understand and navigate.
• Add your own commentary or analysis to help explain the content.
• Share the curated content with your audience.

Whichever form it takes, the ultimate goal of content curation is to provide valuable information to your audience.

What are the Benefits of Content Curation?

There are a number of benefits to content curation, including:

• Increased traffic and exposure.
• Greater engagement.
• Improved search engine ranking.
• A more consistent content calendar.
• Boosting credibility and expertise.
• Creating an active newsletter.

Increased Traffic and Exposure

Curated content is a great way to attract new readers and followers. By sharing valuable information from other sources, you can introduce your audience to new ideas and perspectives.

This will in turn help you attract more traffic and expose your site to a wider audience.

Greater Engagement

When you add your own commentary and analysis to curated content, you help to engage your audience members. This can lead to more discussion and social sharing.

Improved Search Engine Ranking

Quality curated content can help improve your website’s search engine ranking. This is because Google and other search engines view websites with high-quality content as being more authoritative.

A More Consistent Content Calendar

If you struggle with creating new content on a regular basis, then content curation can be a great solution. By curating content from other sources, you can create a regular stream of content that your audience will appreciate.

Boost Credibility and Expertise

Content curation can also help to boost your credibility and expertise. By sharing high-quality content from other sources, you demonstrate that you are knowledgeable about your topic. This can help you build trust with your audience and position yourself as a thought leader.

Create an Active Newsletter

Content curation can also be a great way to create an active newsletter. By compiling a selection of the best content from your website and other sources, you can keep your newsletter subscribers informed and engaged.

Four Great Content Curation Examples

If you are looking to start and boost your own content curation efforts, here are some examples for inspiration.

Moz Top 10

The Moz Top 10 is a semi-monthly email newsletter that curates the 10 most exciting SEO and digital marketing articles. The newsletter is written and curated by the team at Moz, a leading authority in the field.

TheSkimm

TheSkimm is a daily email newsletter that delivers the top headlines from around the world. TheSkimm’s content curation is tailored to busy women who want to stay informed without having to spend hours reading news websites.

Launch Ticker

Launch Ticker is a website that compiles the latest startup news and funding announcements. It’s a great example of content curation for entrepreneurs who are interested in staying up-to-date on the latest industry news.

Sparktoro’s Trending

Sparktoro’s trending section curates the latest tweets on a variety of topics. Users who connect their Twitter accounts with Sparktoro will have their latest Tweets appear on the website’s trending section.

This helps users keep updated on their favorite topics without aimlessly browsing Twitter.

What are the Best Practices for Content Curation?

Here are some crucial things to keep in mind while curating content:

• Link to original sources.
• Add your own perspective.
• Don’t ignore copyrights.
• Only curate high-quality content.
• Focus on your niche.
• Be careful with images.

Link to Original Sources

When curating content, it’s important to always link to the original source. This helps credit the original author while also ensuring that readers can access the full article if they want to.

There are a variety of ways to credit the original source:

• Include the author’s name and the title of the article in the curated article.
• Add a link to the original article at the end.
• Include a brief summary of the article and the link to the original source.

Add Your Own Perspective

As you have seen, content curation is a great way to keep your blog or website fresh and engaging. However, it doesn’t mean that you have to copy everything verbatim.

Don’t be afraid to get creative and add your own perspective to the mix. Whether you’re curating photos, articles, videos, or any other type of content, just make sure that you’re adding value for your readers.

Don’t Ignore Copyrights

When curating content, always obey copyright laws. For instance, you should never copy and paste entire articles or videos, unless you have permission from the author or creator.

Instead, try to use excerpts or summaries to introduce your readers to the content. Also, you should try and get permission from the original source before including the article in your curation.

Only Curate High-Quality Content

Don’t forget to only curate high-quality content. This means that the content you choose should be well-written, informative, and interesting.

If you include low-quality content in your mix, it will only reflect poorly on you and your blog or website.

Focus On Your Niche

While content curation gives you the freedom to explore a variety of topics, it’s important to focus on your niche. This means that you should only curate content that is relevant to your target audience and the topic of your blog or website.

By focusing on your niche, you’ll be able to attract more readers and keep them engaged with your content.

Be Careful With Images

While curating content on your website or blog, be careful with the images you choose.

Many images on the internet are not royalty-free, so you need to ensure that you have permission to use them. Otherwise, you could get into legal trouble.

However, if you’re curating content on social media such as Instagram and Pinterest, you will only need to credit the image to the original poster and you should be okay.

Related Questions

Before we wind up, here are some quick questions that should help you understand content curation better.

Conclusion

When it comes to creating quality content, there’s no one-size-fits-all solution. However, content curation can be an effective way to supplement your own original content. By sharing the best content from other sources, you can help to improve your website’s search engine ranking, keep your audience informed and engaged, and build credibility and expertise.