Picture of Didi Inuk

Didi Inuk

Didi Inuk, a passionate marketer and storyteller, enjoys bringing ideas to life with words and is always exploring new ways to inform, educate, and connect readers with the concept of RSS feeds.

Table of contents

How a Product Design Manager Used WP RSS Aggregator to Build a Design Content Hub

Ever wished you had a central hub for all your favorite design blogs and resources? A product design manager did just that using WP RSS Aggregator. Discover how they saved time, and built a valuable resource for their team.

Customer: Jason Beaird
Feature: Displays
Tier: Plus Plan

Do you struggle to keep up with all your favorite blogs, or podcasts amidst your day-to-day life? Or are you simply exhausted by the ten tabs you permanently have open in your browser?

Jason Beaird, a product design manager, knows a little bit about this struggle. Jason loves to read the latest articles written by the design blogs he follows, but keeping up was tough. Apart from learning about the ins and outs of the industry from his peers, he also wanted his colleagues to benefit from these resources and inspire them to share their design knowledge on their team blog.

To solve this problem, Jason decided to find a way to curate (organize and filter) the latest content from various design team blogs. This way, he and his team could stay informed without having to visit all the blogs individually. In this article, we’ll explore how Jason achieved success using WP RSS Aggregator.

The Story Behind Team Design

Jason was constantly devouring content churned out by talented design teams. While a significant chunk of these teams resided on Medium, the platform lacked a filtering system to curate a feed specifically from them. Initially, he used Feedly to stay updated on their latest posts. However, frustrated by Feedly’s sharing limitations, Jason started exploring the idea of creating a blog post on his personal website. This blog post would be his way of compiling and sharing his curated list of design feeds, offering fellow design enthusiasts a one-stop shop for inspiration.

While he found himself revisiting the post, it eventually became buried amongst his other content on his personal site. Realizing its true potential as an evergreen resource, Jason knew it needed its own dedicated space.

"I wanted the original blog post to be a community resource and even though I found myself revisiting it to quickly scan and explore the latest posts, it quickly got buried in my site’s archive.​"
Jason Beaird​
Jason Beaird​
Product Design Manager

The initial plan was straightforward: a simple list of links leading to the design blogs he so admired. But Jason, always aiming to be helpful, felt it would be more valuable to include the latest headlines from each blog, giving readers a quick glimpse into their current content.

Thus, in early 2023, Jason leveraged WP RSS Aggregator to curate a comprehensive post on his personal site. This post meticulously compiled feeds from a staggering 40 in-house design team blogs, offering a trove of design-related content in one convenient location. Even with the free version of WP RSS Aggregator, Jason could effortlessly retrieve the latest headlines for each blog within minutes.

However, Jason was passionate about improving his reader’s experience and wanted customization options that allowed him to display a preview of the aggregated content. For this, he turned to WP RSS Aggregator’s Plus plan.

How Jason Beaird Used WP RSS Aggregator

Let’s take a look at how Jason used WP RSS Aggregator.

For this project, Jason pulled content from different sources and imported them as feed items on his team website. WP RSS Aggregator also let him display these feed items on his website, with a link back to the original article.

This streamlined the process of adding the design team blogs he followed. With his content list populated, Jason turned his attention to the presentation. He wanted readers to be able to quickly scan the blogs and get a sense for their content, and ideally, be drawn in to click through to read more. 

Luckily, WP RSS Aggregator Plus plan offers a solution in the form of a Templates feature. This feature allowed Jason to customize the display of his feed items and move away from a simple list format to create a more visually engaging grid layout. The grid layout would display each blog’s name, featured image, and a snippet of the latest post. This way, readers could see what each design team was up to at a glance.

"The main thing I wanted on the dedicated site–that the original blog post didn’t have–was featured images for the recent posts lists. Upgrading to the Plus plan made it simple to pull those in and create a nice grid showcase to catch the reader’s attention."
Jason Beaird​
Jason Beaird​
Product Design Manager

To ensure a well-rounded browsing experience, Jason went beyond the grid layout.

He also included a list view featuring the latest posts from his favorite design blogs. Using both the grid and list layout gave users the option to quickly scan headlines or delve deeper into specific content.

The Results

While Jason’s project saw website traffic growth and positive industry feedback, those weren’t his sole measures of success.

"Success for this project would be hearing from designers that it inspired them to write for their team’s blog. Sharing what we’re working on helps our fellow designers sharpen valuable storytelling skills and provides a window into our team’s process, mission, and values."
Jason Beaird​
Jason Beaird​
Product Design Manager

Expand your website’s reach and keep your audience engaged with a powerful content aggregation strategy. WP RSS Aggregator makes it easy – simply set up your desired feeds and the plugin takes care of the rest, automatically fetching fresh content.

Join over 2 million users, including Jason, and leverage the power of automated content curation to build a website your readers will love.

Article by

Article by

Share the Post:

2 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles