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Alex Cordova

Alex is a seasoned tech writer and WordPress enthusiast with over a decade of experience in the industry, helping businesses grow through SEO and content marketing. When not writing or diving into research, you'll find him experimenting with new recipes in the kitchen.

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5 Creative Ways to Repurpose Your Content Using RSS Feeds

It's easy to think about RSS feeds as simple news aggregators, but they're a lot more than that. With the rigth approach, you can use RSS feeds to repurpose content in smart ways.
Repurpose your content using RSS feeds

It’s easy to think about RSS feeds as simple news aggregators. Really Simple Syndication (RSS) feeds enable you to get automatic updates from your favorite sites in a standardized format, which makes them maybe the best way to get curated news delivered to you. However, you can use RSS feeds in a lot of other useful ways, including repurposing content.

Modern audiences expect new content at a breakneck pace. If your website can’t keep up with that insatiable need for content, a lot of that audience can slip away. Repurposing content enables you to give visitors what they want and frees you up to work on new blog posts, videos, social media posts, and more.

If you want to unlock the full potential of RSS feeds, you need the right tool for the job. WP RSS Aggregator enables you to use feeds and repurpose content in a lot of creative ways. Let’s explore some of them!

1. Curate Content for Newsletters

RSS feeds aren’t just good for pulling content from a lot of sources. With the right tool, you can take all of that content and create a curated feed of your own.

WP RSS Aggregator enables you to do this using its Custom Feed. The plugin automatically sets up a custom feed for your website including all the content it aggregates from other feeds.

You can see where to locate that custom feed by navigating to RSS Aggregator > Settings > Custom Feed:

Custom feed setting in Aggregator

A lot of modern email marketing tools enable you to embed RSS feeds into newsletters. That means you can use WP RSS Aggregator to aggregate content from multiple sources, curate it, compile it into a custom feed, and use that feed as newsletter content.

That’s repurposing in action, all using aggregated content. WP RSS Aggregator offers a few ways to curate content, including filters and automation rules, which we’ll explore further in another example.

2. Build an Automated Podcast or Video Feed

Finding and curating videos and podcasts that interest you (and your audience) can be a lot of work. You have to keep up with a lot of sources, embed content on your site, and make sure nothing slips through the cracks.

RSS feeds can make this process a lot easier. You can, for example, use a YouTube channel as the source to create a podcast RSS feed. WP RSS Aggregator also enables you to create podcast feeds that automatically import the latest episodes of your favorite shows.

You can use these features to create highly curated feeds that focus on the video and podcast content your audience wants to see. This is an example of a curated podcast feed created using WP RSS Aggregator:

Podcast feeds

The plugin can do all of that automatically. That frees you up from having to spend time keeping up with the latest podcast releases, as they’ll appear directly on your site.

Creating curated content feeds is a way of repurposing that content. With content curation, you can position your website as the place to go for the latest and best audio and video content for any particular niche.

WP RSS Aggregator can do the work of actually importing the content, but it’s only as good as the curation rules you set up for the plugin. With that in mind, let’s talk about how curation works with the plugin, using a practical example.

3. Build a Niche Content Hub

WP RSS Aggregator enables you to add RSS feeds as source and display that content on your website by linking to it, importing it in full, categorizing it, and more.

There’s no limit to how many feeds you can import using WP RSS Aggregator. With the right sources, you can easily set up a niche content hub or news site and have it update automatically.

Sites like Bristol Today use WP RSS Aggregator to combine curated feeds into a content hub. In this case, the site uses the plugin to create the resource for locals and visitors looking to experience what the city has to offer:

Bristol Today

The Travel Blogger community is another great example of a content hub created with WP RSS Aggregator. Traveling is not a small niche and there are thousands of fantastic blogger and influencers looking to share their knowledge with audiences.

The Travel Blogger uses the plugin to aggregate content from the best sources it can find and to share that with their users:

The Travel Blogger Community

If you want to create a successful content hub, you’ll need to curate what makes it in front of your audience. WP RSS Aggregator enables you to filter content from any source using keywords and tags.

You can set what keywords the plugin will look for in titles or the body of the text and configure what to do with that content. You can exclude it from the feed or make it so you only display entries with that keyword or tag:

Filter RSS feed content using WP RSS Aggregator

Curating content can be tricky. If you set up filters just right, WP RSS Aggregator will automate your content curation process with incredible accuracy. However, all of that depends on the filters you configure.

Whether its keyword filters, tags or categories you use to curate your content, take your time and test which one works for you. You can always edit a feed to change its filter settings, so keep experimenting until the plugin can import (or exclude) the exact type of content you want from each source.

4. Syndicate Your Content to Partner Sites

Syndicating your content can be fairly straightforward. You can publish an article on your blog and then repost it on social media like Medium or LinkedIn.

Sites that allow syndicated content do it because it benefits them. They get content that makes the site look more active and you get to tap into their existing communities to get your work in front of more people.

When you import content from an RSS source using an aggregator, you’re syndicating it. That’s content that’s available to be re-posted on third-party websites. You link back to those sites to provide attribution and everyone wins:

Syndicated content in WordPress

WordPress automatically creates RSS feeds for your content. You should be able to find your main feed using this URL structure and its variations (or an RSS feed identifier tool):

  • yourwebsite.com/feed
  • yourwebsite.com/blog/author/john-doe/feed
  • yourwebsite.com/blog/category/aggregator/feed

WordPress also enables you to configure how many recent feed items to syndicate. You can tweak this setting by going to Settings > Reading and looking for the Syndication feeds show the most recent option:

Configuring how much content to syndicate in WordPress

You can also use WP RSS Aggregator to create a custom RSS feed and use that for syndication. The feed can use external or internal sources. You can create feeds for the categories or tags of the content you want to share from your site and put them all together using the custom feed feature.

To get your RSS feed content syndicated, you’ll want to reach out to partner sites. Those are other sites in your niche that might be interested in doing content exchanges and helping drive visibility toward one another. Identify potential partners, reach out to them, and keep at it until you build a solid network.

5. Create Dynamic Resource Pages

RSS feeds can help you curate the best content in your sector and use it to build better resource pages. One example of a site that does this using WP RSS Aggregator is Care Advertising.

They offer digital advertising services focused on caregiver services and they use WP RSS Aggregator to curate the most important news in the industry:

Repurposing RSS feed content for dynamic resource pages

WP RSS Aggregator enables you to repurpose third-party content to provide on-site news and events information for your audience. That audience can be in any niche – as long as you can find the right sources, you can use the plugin to create more informative resource pages.

This is something you could do manually, but WP RSS Aggregator automates the process. Combine the right sources with the filter system we talked about earlier and you can set up a fully automated news feed.

Conclusion

If you want to grow your website using content, repurposing is a smart move. Repurposing content can help you keep your audience happy and engaged, and RSS feeds can help you get there.

You can use WP RSS Aggregator to curate and repurpose content in several different ways. You can use the plugin to curate content for newsletters, build automated video feeds, niche content hubs, and much more.

If you’re ready to level up your content schedule using RSS feeds and repurposed content, consider using WP RSS Aggregator to automate the process. Try the plugin today!

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