Content syndication is publishing content from one source to multiple destinations. You can easily automate this process by using a WordPress syndication plugin.
In this article, you’ll learn all about:
- Our top recommendations for syndication plugins.
- How to choose the best plugin for your content.
- Bonus! We answer your burning questions about content syndication.
Are you ready to repurpose your content and reach a larger audience?
Let’s get started.
Our Top WordPress Syndication Plugin Recommendations
If you are looking for a top-notch content syndication plugin and don’t know where to start, we’ve got you covered. After plenty of research, we have identified four options we believe will be the best fit for your content syndication needs.
Best Overall WordPress Syndication Plugin: WP RSS Aggregator
The WP RSS Aggregator plugin is the most comprehensive solution for content syndication on WordPress. Just like the Blog2Social and other plugins in this guide, it’s easy to use and comes with a wide range of features to make sure you can syndicate the content you need, exactly how you want it.
With the Feed to Post add-on, you can import content from any RSS feed as a WordPress post or any other custom post type. This gives you the flexibility to show the content you need, including authors, images, and categories. While this feature is also prominent in plugins like the News SEO, we find it easier to manage in the WP RSS Aggregator.
The Keyword Filtering add-on automatically filters imported items based on keywords, phrases, and/or tags. This allows you to seamlessly organize your feed sources by category with the Categories add-on.
While the ability to import thousands of content from multiple sources is welcome, it might slow down your site if you have limited memory resources. You can easily work around this by expanding your memory or scheduling content to be imported periodically instead of simultaneously.
What We Like
- Easy affiliate link integration so you can earn passive income.
- Flexible and customizable to match the feel and tone of your website.
- Keyword filtering ensures that you only syndicate content that is relevant to your site.
What We Don’t Like
- Free version is fairly limited in terms of features. You will need to buy the premium version to get more useful features.
- Fetches thousands of content from multiple sites which might slow down your site.
Best WordPress Syndication Plugin for News Sites: News SEO
If you run a news site and are looking to add a touch of syndication to your content marketing strategy, then News SEO is the plugin for you. Developed by the team behind the popular Yoast SEO plugin, this news aggregator is as lightweight as the WP RSS Aggregator and is designed specifically for news sites.
News SEO comes with all the features you need to get your articles indexed on Google News and other search engines. It automatically creates an XML sitemap specifically for news articles and immediately alerts search engines like Google when you publish a news piece.
With the News SEO plugin, your articles will be easily featured on Google News, sending a ton of traffic your way. You can quickly implement it by adding the NewsArticle and other scheme data to your articles. This way, search engines will understand your content better and rank you appropriately.
Just like the WP RSS Aggregator and Blog2Social, this plugin allows you to choose categories you want to be syndicated. For instance, you can choose to only include political news in the Google News XML sitemap. However, while this is a standalone tool, you cannot use it without the main Yoast SEO plugin and is not available for download on WordPress.org.
What We Like
- SEO-friendly to ensure that your articles are easily indexed by search engines.
- Lightweight and easy to use, with a user-friendly interface specifically designed for news sites.
- Lists your news articles on Google News and boosts readership by getting some extra traffic.
What We Don’t Like
- You cannot use it without the original Yoast SEO plugin. You will need to download both.
- It is not available for download on WordPress. You will have to buy it directly from Yoast.
Best WordPress Syndication Plugin for Social Media: Blog2Social
If you are looking for a way to easily syndicate your content to social media, then this is the plugin for you. Much like the WP Google My Business Auto Publish plugin, Blog2Social makes it easy to share and schedule your blog posts, and also provides features for optimized social media sharing.
You can schedule and auto-post your content to social media networks such as Facebook, Twitter, Google My Business, LinkedIn, and Instagram. You can also share links and posts from any other source (apart from your website) using the RSS import feature or the free Blog2Social Extension for Firefox and Chrome.
Blog2Social also allows you to easily track the performance of your content on social media with URL parameters, the same way you would do with News SEO. You can add UTMs (Urchin Tracking Modules) to your URLs so that you can track your social campaigns in Google Analytics. This is a great way to see which content is performing well and adjust your strategies accordingly.
However, if you have never used it before, you might find this plugin a bit hard to set up. The free version also comes with very limited features so you might have to buy the premium one if you need more features.
What We Like
- Auto-posting and scheduling to social media networks save you plenty of time.
- Supports RSS import and free Blog2Social Extension for Firefox and Chrome so you can easily curate content to your social media accounts.
- Tracking allows you to see how your content is performing so you can make necessary adjustments.
What We Don’t Like
- The free version comes with very limited features.
- Some users say it is a bit hard to set up.
Best WordPress Syndication Plugin for Businesses: WP Google My Business Auto Publish
If you are a brick-and-mortar business and looking to keep your Google My Business page active, the WP Google My Business Auto Publish plugin will come in handy. Like the Blog2Social plugin, it allows you to auto-publish your content to your GMB page so you can focus on other aspects of running your business.
Unlike other plugins such as the News SEO, this plugin is 100% free and comes packed with several features such as the ability to auto-publish posts, custom post types, and pages. However, the plugin does not allow you to auto-publish to social media sites like Facebook and LinkedIn.
The WP Google My Business Auto Publish plugin uses the Google My Business API. This way, the post image will be easily featured on GMB while the link is turned into a call-to-action button. The plugin also allows you to filter the content you want to share.
What We Like
- Automatically publishes content to your GMB page so you can focus on other aspects of your business.
- Schedule content for optimal posting times.
- Filter the content you want to share.
- Comes with a shortcode builder for displaying website reviews on GMB.
What we Don’t Like
- Functionality to auto-post to other social media sites like Facebook and LinkedIn is separate from the main plugin and not free.
- Might be slightly hard to set up for entry-level users.
Features to Consider for WordPress Syndication Plugins
There are several features to consider when choosing a WordPress syndication plugin. Ease of use, auto-posting, and scheduling as well as RSS import and curation are really important. You should also consider features such as social media integration and the ability to track performance.
Ease of Use
This is one of the most important factors to consider when choosing a WordPress syndication plugin. You don’t want a plugin that is hard to set up and use. The best plugins are those that are easy to use and come with clear instructions.
Most of the plugins we have reviewed here are quite easy to use. However, the WP RSS Aggregator stands out for its user-friendly interface, simple integration, and minimalist features.
Auto-Posting and Scheduling
The ability to auto-post and schedule content is another important feature to look for in a WordPress syndication plugin. This feature allows you to automatically share your content on social media and other platforms at the best times.
Blog2Social and WP Google My Business Auto Publish are the best options if you are looking for these particular features. Both plugins allow you to easily schedule your content and ensure that it is posted at the best times.
RSS Import and Curation
Content syndication goes both ways. You can either allow other sites to republish your content or you can import content from other sources. RSS feeds make this process a lot easier.
That’s why good WordPress syndication plugins should come with RSS import and curation features. This allows you to easily import content from other sources and share it on your website or social media accounts.
If you are more interested in these features, we highly recommend the WP RSS Aggregator. The Blog2Social plugin is also great for social media curation using RSS or its Chrome and Firefox browser extensions.
Social Media Integration
Most WordPress syndication plugins come with social media integration features. This allows you to easily share your content on social media platforms such as Instagram, Twitter, Facebook, and LinkedIn.
The best plugins also come with additional features such as the ability to customize your social media posts and track performance. The WP RSS Aggregator and Blog2Social are both great plugins that come with social media integration features.
Performance tracking is important for your content syndication efforts. It allows you to track how well your content is being received and where it is being placed. This way, you can make necessary changes to ensure that your content reaches its intended audience.
Luckily, most of the tools we review here allow for performance tracking. For instance, the WP RSS Aggregator tracks how aggregated content on your site performs. With this data, you’ll know which content to focus on more.
The Blog2Social plugin also uses Urchin Tracking Modules to assess performance using Google Analytics. This is the same case with News SEO by Yoast and WP Google My Business Auto Publish. They both make use of Google Analytics to track your content’s performance.
Finally, it is important to consider the kind of support a plugin offers. This is especially true if you are not tech-savvy. Choose a syndication tool that offers outstanding customer support in case you run into any issues.
The WP RSS Aggregator plugin, for instance, has a knowledge base where you can find answers to commonly asked questions. We also offer excellent free (for free users) and premium (for license holders) support.
On top of that, a team of experts can help you with any customizations. You can also check our active forum and ask questions in case you run into any issues with the plugin.
Frequently Asked Questions
Is Content Syndication Legal?
Yes, content syndication is a legal way to share your content. In fact, it is how most news organizations operate. However, you will need to provide proper attribution to the original source. This means adding a link back to the original article.
Is Content Syndication Bad for SEO?
No, content syndication is not bad for SEO. If done right, it can be good for your SEO because it allows you to get high-quality backlinks from authority sites. Just ensure that you add a link back to the original article to avoid running into problems.
You can also add re=canonical and NoIndex tags so that content syndicated from your site is not ranked instead of the original.
Is Content Syndication Effective?
Yes, content syndication is an effective way to reach a wider audience. It allows you to share your content with other websites who will then publish it on their own platform. This exposes your content to a whole new audience who might not have otherwise come across it.
Content syndication is an effective way to up your marketing needs. With the right plugins, you can make the whole process much smoother. These plugins allow you to automate content syndication so you can focus more on other marketing efforts. The options we mentioned in this guide should get you started and ensure you move on smoothly.