Blogging has come a long way since the early days of the internet. What started as a platform for personal journaling has evolved into a powerful medium for sharing expertise, building brands, and even generating income. In 2025, blogging continues to be a great option for content marketing and curation can help you build a blog on autopilot.
The great advantage content curation offers is that you don’t have to constantly work on new content. You can grow your platform by showcasing insights from other sources and save your efforts for the content that requires it.
Blogging consistently can help you build an audience, network, drive traffic, and establish authority. In this article, we’ll break down how content curation can help you blog more efficiently. Let’s get to it!
What Is Content Curation and Why Does It Matter?
Good content curation involves gathering, organizing, and sharing content from various, hand-picked sources. Think of yourself as an online museum curator; you’re in charge of selecting the most interesting “artifacts” (articles, videos, images, or infographics) to display to your audience.
This is an example of content curation using WP RSS Aggregator. It’s a display that combines items from multiple sources and shows them off on the website that uses the plugin:
One of the primary reasons curated works for blogs is that it saves readers time. Most modern users are saturated with blogs, social media updates, newsletters, and news outlets. In that scenario, a person with great taste (that’s you) can turn a blog successful with content curation doing a lot of the legwork.
Curated content also complements original blog posts perfectly. While your own articles or opinion pieces help establish your brand’s unique voice, curating content can position you as an authority in the field. It’s the equivalent of telling a friend, “Hey, look at these cool things I found online”.
The Basics of Content Curation for Your Blog
The first step in curation is finding great content to share. That content needs to align with your personal tastes and your audience’s interests. Fortunately, the web is teeming with potential sources if you know where to look.
Services like Feedly, Pocket, and Google Alerts are specifically designed to streamline content discovery:
- Feedly. This service allows you to subscribe to RSS feeds of blogs, news sites, or YouTube channels. You can organize these feeds into categories (e.g., “Tech News” or “Personal Finance”) so that every morning, you have a curated list of updates waiting for you.
- Pocket. This works as a “read-it-later” tool. When you spot an interesting article on social media or a website, save it to Pocket. Over time, you’ll build a personal library of resources that you can revisit when looking for content to curate.
- Google Alerts. This service lets you set up notifications for specific keywords or phrases. Whenever Google indexes new content that matches your search terms, you’ll receive an email alert.
If you want to think outside of the box, also consider using Quora and Reddit for content discovery. They can be fantastic sources if you know how to filter through the noise.
To ensure each curated post delivers maximum value, spend time reviewing the content you’ve collected. Take the time to go over articles to confirm their quality and relevance, and take notes on any other interesting content they link to.
Great content curation requires some level of personalization. Depending on what aggregator or curation plugin or tool you use, you’ll get access to different options for personalizing the content. That can include deciding what parts of it to share, changing how it looks, or even rewriting it.
Finally, remember to always credit the author or source, and whenever possible, link back to the original post. This maintains a healthy relationship with other bloggers and content producers, and it shields you from plagiarism issues.
Tools and Resources to Make Curation Easy
Staying organized is key when you have multiple sources of curated content. A lot of modern websites publish content non-stop, so keeping up with all of it can be challenging. Combine that with regular blogging tasks and other social media management and you have a lot of work on your hands.
The solution is to use the right tools. There are a lot of services and tools you can use to make content curation a lot easier, including:
- Social Media Schedulers (Buffer, Hootsuite, Later): These platforms automate the posting process across social channels, allowing you to plan and schedule your curated links ahead of time.
- Content Discovery Platforms (BuzzSumo, Scoop.it): With these tools, you can track trending topics, identify high-performing articles, and get ideas for future content. They are especially useful when you’re looking to broaden your horizons or find fresh angles in your niche.
- Link Shorteners (Bitly, Rebrandly): Using shorter, customized links can help you track clicks and engagement, providing valuable data on which curated items resonate most with your audience.
Then there are RSS feed aggregators, which make for our favorite way of curating content.
RSS Aggregators (like WP RSS Aggregator) enable you to subscribe to RSS feeds and use them as sources for content curation. By subscribing to reliable sources, you’ll have a daily or weekly feed of articles delivered right to one dashboard.
Here’s a quick look at what it’s like to set up a source in WP RSS Aggregator, so you can see what the process looks like:
A simple curation workflow involving aggregators could look like this:
- Open Feedly each morning to scan curated feeds.
- Add the sources you want to share in Aggregator.
- Configure what content Aggregator will import or ignore.
- Customize the layout and publication style for the content (whether to post excerpts links, or entire posts)
- Check what curated content performs better and use that information when starting over.
Plugins like WP RSS Aggregator can automate a significant part of that process. Finding the right sources is up to you, but Aggregator can help you publish their content on your website near automatically once you set it up.
Staying Authentic: Building Your Brand Voice Through Curation
Striking the right balance between curated and original material is important. If you rely only on curated content, your blog can start to look like a long list of links, and readers will notice.
On the other hand, creating and keeping up a blog solo is a lot of work for a single person and sometimes even a team. Content curation can help smaller teams keep up with their audience’s need for content and it can help you build a brand voice.
Your brand—personal or corporate—is the heart of your blog, shaping the tone, style, and subject matter. Everything you curate should reinforce your core values and what you offer readers. For example, if you describe yourself as the go-to source for classic Italian recipes, you should share a curated recipe for adding ketchup to pasta, it’s just a no-go.
Over time, the content you curate can help define what your brand voice is. What sources you choose to amplify and what kind of content you like to share are important in determining that voice.
SEO and Curation: Making Your Blog Discoverable
If you approach it the right way, content curation can help you with Search Engine Optimization (SEO). That’s because you’re likely to curate content that overlaps with what your audience is looking for and is optimized for it.
On top of that, linking out to reputable sources can encourage reciprocal links or shares, increasing your domain authority over time. While there’s no guarantee that others will link back to you simply because you mentioned them, it does open doors for professional networking. If you consistently cite other websites or sources, they might notice your blog and reference it in the future, generating valuable backlinks.
Backlinks are critical for SEO, the more backlinks you have, the better your content should perform in the search engines.
Post structure also plays a significant role in how search engines interpret and rank your content. With Aggregator displays, you can customize how imported content looks on your website, remove unwanted content, and even add custom text to posts.
Aggregator can also help you add tags and categories to the imported content, which is great for SEO. Proper taxonomy helps search engines better understand what each page is about and the plugin makes adding this data simple.
Monetizing Your Blog With Curated Content
You can monetize a blog that uses content curation in the same ways as one that doesn’t. When it comes to monetizing blogs, these are the most popular options:
- Affiliate links. If you’re sharing a blog post or product review that aligns with your niche, consider adding an affiliate link. You should always disclose affiliate partnerships, both to be transparent and because you may be legally bound to do so (depending on where you operate).
- Sponsored content. Sometimes, brands will want to be featured in blogs with niche audiences and they’ll pay for sponsored content. Just make it clear to your readers what content is sponsored and you’re good.
- Premium membership or newsletters. You could offer exclusive, in-depth curated collections to paying subscribers, focusing on industry research, extended commentary, and other types of content they can’t find elsewhere.
When it comes to monetization, it can be easy to get carried away with affiliate linking, sponsored posts, or premium content. Monetizing your work is good, but if you’re going to do it, you need to provide your audience with real value.
Stick to your blog’s core values and voice and don’t take monetization opportunities if they don’t align with what your audience wants. That way, you’ll preserve their trust.
Tips for Success in 2025 and Beyond
2025 is set to be a good year for AI, or at least AI-powered content creation and curation tools. There are AI services that can help you analyze article sentiments, summarize them, suggest other content you might be interested in, and more.
We’re not going to recommend specific AI tools as the landscape is changing too fast. However, if you’re interested in seeing some of the cool new AI services launching before everyone else finds out about them, consider checking platforms like Product Hunt periodically.
While leveraging AI tools is smart, be careful not to let AI take care of everything. To keep your blog’s voice front and center, treat AI as an assistant rather than a replacement. Use it to save time on repetitive tasks like drafting social media posts or filtering out low-quality content, but keep yourself in the driver’s seat.
Finally, Engaging directly with your audience also helps you stay agile. Encourage feedback through comments, social media polls, or email newsletters. When readers feel heard and see their suggestions implemented, they’re more likely to stick around, share your content, and become ambassadors for your blog.
Stay Strong and Keep Growing
Blogging is a marathon, not a sprint. New blogs can take a while to find an audience, which means, sometimes, you might only be curating content for a handful of people. The “secret” to growing most blogs is consistency and SEO. Blogs that publish content regularly and that focus on what their audience wants to know about have much greater chances of succeeding.
Curating content can help you grow your blog more efficiently. You can focus on the more important articles and keep readers engaged with curated content that updates constantly.
If you want to start a blog and use curated content to do it, try out WP RSS Aggregator. You can try WP RSS Aggregator for free and upgrade to a premium license to get access to even more curation features!
