One of the hardest parts of growing a brand online is creating enough “content”. If you want to grow fast, content is perhaps the best way to do it. More content means you have more chances of ranking in the search engine results pages (SERPs) and more things for your audience to consume.
Content creation can take up a lot of your time. That’s why a lot of smart brands curate content they know their audience will enjoy. Content curation can help you keep your audience entertained and continue getting clicks.
However, that still leaves the problem of finding fresh content ideas for curation (or creation). Let’s talk about how to solve it.
Start With Your Niche: Define What’s Fresh for Your Audience
A lot of content on the web has been done to death. You can find hundreds of in-depth guides online on how to do almost anything. A lot of those articles and videos end up being very similar or threading mostly the same topics.
Seriously, try looking at the top results for almost any topic or question you can think of. A lot of them look like this:
The content works, but if everyone’s competing for the same topics, you don’t leave room for fresh ideas.
If you want to understand what your audience wants to read, watch, or listen to, you need to spend time in the niche. That means keeping up with related news, being a part of communities, spending time on social media, and talking to other people in the industry.
Do that and you’ll always have a good idea of what people in your audience are excited about and what they want to see more of. Focusing on curating new content that your competitors might be overlooking is a great way to get new eyes on your site.
Start Curating Content Today
Build a following and a reputation in your niche through curated content.
Get WP RSS Aggregator ProUsing RSS Feed Aggregators to Find Fresh Content Automatically
RSS feed aggregators are software (like WP RSS Aggregator, Feedzy, or Inoreader) that enables you to import content from RSS feeds. You can use aggregators to republish content, partly or in full, with proper attribution.
To put that into context, this is an example of a feed created with WP RSSAggregator, using content sourced from podcast RSS feeds and it’s updated automatically:
Content curation plugins like WP RSS Aggregator include features to automate almost every part of this process. Using the plugin, you can take the RSS feed for any popular news source in your niche, configure how to filter content, and set the plugin to publish new items automatically.
Repeat that process for your favorite news sites and communities with RSS feeds and you have a fully automated system for delivering relevant news and discussions to your audience.
If you plan on sourcing content from multiple RSS feeds, remember to categorize it so it’s easier for users to find what they want. You’ll also want to use relevant keywords to filter content and make sure you’re only curating items your audience will be interested in.
💡 Recommended: Top 12 News Aggregator Websites
Discover Fresh Content on Social Media and Forums
Social media and forums are, bar none, the best source for fresh content ideas. These are the places where the people you want to reach spend their time and where they talk to each other about their interests.
A lot of brands have turned to mining places like Reddit or Quora for ideas on how to improve their services. Even popular news sites use Reddit as a source of ideas for what type of content to publish:
Keeping up with fast-paced online communities is challenging. The best way to do it without going crazy is to focus on:
- Following hashtags. Find the most active hashtags for your niche and follow them. Also keep an eye on growing hashtags, which can indicate trends.
- Curating a list of good influencers. Don’t go overboard and try to follow everyone in a niche. Find a handful of curators and creators whose taste you trust or who know their stuff and keep up with their posts.
- Joining niche-specific groups. In Reddit, these are subreddits. Find the subreddits related to your niche and take a look at the discussions people are having there.
- Looking at new and trending conversations. Instead of just taking a look at the most popular posts on any social media platform, spend some time checking out the new ones too. Being among the first people to spot an upcoming trend can pay off significantly in content publishing.
Social media can be an amazing source of information for content curation. Just don’t let it take over all of your free time (we’ve been there).
Use Content Discovery Platforms to Uncover Hidden Gems
Content discovery platforms are designed from the ground up to help you find the “best” and most engaging articles, videos, and podcasts across niches. Discovery platforms are excellent places to look if you want to know what content is doing the biggest numbers at the moment:
There are a lot of amazing curation and discovery tools you can use. Some of our favorites, based on personal experience include:
- BuzzSumo. You can use BuzzSumo to analyze trends in your industry and find the content that is driving them. Plus, the service enables you to find and connect with influencers in your niche.
- Scoop.it. This aggregator tool includes options to help you identify trending content for specific keywords. You can use it to see what’s performing well for the searches you want to target if you’re working on SEO.
- Pocket. This one enables you to save articles to read later (even offline) with a click. It’s a great tool to keep organized and save content for when you have the time for it. Pocket also shows you trending content, which can help you spot gems.
If you know what is trending in your niche, you can tailor your content strategy around it. Typically, that translates to more eyes on your content.
Leverage Google Alerts for Fresh Content Notifications
This tip is fairly simple. Make a list of keywords or searches you want to receive updates on, go to Google Alerts, and set up individual alerts for them:
Once you set up an alert, you’ll receive email updates about new content related to it. This can be overwhelming, so focus on setting up alerts only for the searches you want to stay on top of.
Alerts help ensure you’re among the first people to find out about interesting developments in your industry. That means being able to spot trends faster and jump on them.
Curating Content from Industry Reports, White Papers, and Case Studies
If we had our way, we’d spend all day “researching” social media for fresh content ideas. However, sometimes you have to roll up your sleeves and dig into serious content, like industry reports, white papers, and yes, case studies.
These types of publications are typically not geared toward engagement or easy consumption. They’re targeted toward professionals in an industry and they include information you might not find in websites geared toward a more public audience.
How to find this content will depend on what niche or industry you focus on. Journals that aggregate research and online communities are your best bet to get started. Curating this content can help make you look more authoritative among your audience.
Keep Your Eye on Competitor Content for Fresh Ideas
Chances are you’re not the only business or brand looking to carve an audience in a niche. You probably have several competitors and, if you’re anything like us, you’ve checked out their websites many, many times.
Curating content can drive traffic to the original source, so you might not want to do that for competitors. What you can do is subscribe to their blogs and newsletters to keep an eye on their content strategy.
If your competitors are focused on a specific topic, you might be missing something. If they’re not talking about a trend you’ve spotted, you have an opportunity. By keeping up with what competitors are doing, you increase your chances of finding an audience.
You can use tools like BuzzSumo to help you with this. BuzzSumo enables you to identify the top-performing content for publishers. That means you can use it to break down the pillars of your competitor’s content strategy and figure out how you can improve on them for your audience.
Wrapping Up: The Key to Dynamic Content Curation
In 2025, people want access to fresh content all the time. Making those articles and videos and everything else takes time and it’s hard for smaller brands or projects to keep up. Content curation solves this problem by helping you share items from other publishers with your audience and do it automatically (with plugins like WP RSS Aggregator).
The secret to great content curation is to understand who your audience is and what they’re interested in. That means keeping up with social media, communities, competitors, industry reports, and more. It’s a lot of work, but it can pay off big time.
Do you have any questions about how to spot fresh content ideas for curation? Let’s talk about them in the comments section below!
Start Curating Content Today
Build a following and a reputation in your niche through curated content.
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