Gaby Abela

Gaby Abela

Gaby is a talented content creator with a passion for design and an intuitive understanding of UI/UX. Guided by the principles of ethical content sharing, her articles aim to enlighten and engage, making the complexities of RSS feed plugins for WordPress accessible to all.

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Never Miss a Post with RSS-to-Email: A Comprehensive Guide

Stay updated with our RSS-to-Email guide, solving your content organization woes & boosting your marketing strategy with best practices.

Are you looking to automate your email marketing using RSS feeds and wondering how it can revolutionize your content-sharing strategy? If so, you’re in the right place! 

In today’s fast-paced digital landscape, it’s more important than ever to stay connected with your audience and keep them informed about your latest content. However, managing multiple channels and tracking readership engagement can be a daunting task. 

That’s where RSS-to-email comes in – a powerful strategy that can simplify content distribution and supercharge your email marketing efforts.

Imagine having a personal assistant that automatically sends out your newest blog posts or updates to your email subscribers. That’s precisely what RSS-to-email does.

In this comprehensive guide, we’ll delve into why RSS-to-email matters in your marketing strategy, explore various ways to use it, and help you choose the right RSS-to-email provider. 

We’ll also walk you through setting up an automated RSS newsletter and share some best practices for creating engaging automated newsletters.

So, are you ready to transform your email marketing game and increase engagement with your audience? Let’s dive in!

Setting up RSS to Email

What is RSS-to-Email?

RSS, which stands for “Really Simple Syndication,” is a standardized format used to share frequently updated web content, such as blog posts or news articles. RSS-to-Email is a service that automatically sends new content from an RSS feed to subscribers via email. 

It works by converting the latest updates from an RSS feed into an email format, ensuring that subscribers receive timely notifications about new content without having to manually check the website or RSS reader.

RSS-to-email acts as a bridge between your content and your subscription audience, automatically converting your RSS feed into email-friendly formats and sending it directly to your subscribers’ inboxes. 

This not only saves you time and effort but also increases the likelihood of your content being read and engaged with, ultimately boosting your marketing results by promoting your content automatically.

Benefits of RSS-to-Email

Incorporating RSS-to-Email into your content marketing strategy offers numerous advantages for content creators, bloggers, and marketers. 

Some of the key benefits of this strategy are that it:

  • Saves time: Automating content sharing through RSS-to-Email eliminates the need to manually send updates to subscribers, freeing up valuable time to focus on creating high-quality content.
  • Increases engagement: By delivering regular updates on new content directly to subscribers’ inboxes, RSS-to-Email helps keep audiences engaged with the website and encourages them to visit more frequently.
  • Improves deliverability: Unlike social media platforms, where algorithms may limit the visibility of content, RSS-to-Email ensures that updates are delivered directly to subscribers’ inboxes. This increases the likelihood of content being read and engaged with, providing a more reliable channel for communication.
  • Streamlines communication: Consolidating content updates into a single email helps subscribers stay informed without being overwhelmed by multiple messages. This can lead to a better user experience and higher engagement rates.

By addressing pain points such as managing multiple channels and tracking reader engagement, RSS-to-Email offers a valuable solution for content creators looking to streamline their communication efforts and maximize the impact of their content.

Who can use RSS-to-Email?

Bloggers and content creators using RSS to Email as a growth strategy

The versatility of RSS-to-email makes it an excellent tool for various user needs and preferences.

Here are just a few examples of who it can benefit:

  1. Bloggers and content creators: To keep readers informed about new posts and updates, driving traffic and increasing engagement.
  2. News websites and niche sites: RSS-to-Email allows news aggregator websites, niche sites, and curators to share news articles from multiple sources to subscribers, making their platforms a primary source for news and updates.
  3. Job boards and recruitment agencies: To automate sending job listings to job seekers, simplifying the job search process.
  4. Affiliate marketers: For automatically inserting affiliate links into imported content, providing subscribers with valuable content while earning commissions, and streamlining content monetization and distribution processes.
  5. Educational institutions and nonprofits: An efficient way to keep supporters and community members updated with the latest initiatives, fundraisers, and events, fostering a sense of connection and support for their mission.
  6. eCommerce businesses: To share product updates, promotions, and new arrivals with customers, encouraging revisits and purchases and building brand loyalty through curated RSS newsletters featuring relevant content.
  7. Recipe roundups and food blogs: Ideal for sharing the latest culinary creations, kitchen tips, and food trends with cooking enthusiasts. Utilizing RSS-to-Email, these websites can effortlessly distribute mouth-watering recipes and foodie news, enticing subscribers back to their sites for more inspiration!

If you’re someone that RSS email campaigns could benefit from, the first step is to choose a reliable RSS email provider. We’ve highlighted a few options to choose from below.

Navigating RSS-to-Email services: A comparison 

If you want to automate the sharing of your RSS feed updates via email, it’s essential that you choose a reliable email marketing provider that supports RSS. 

In addition, you should consider factors such as ease of use, pricing, customization options, and analytics capabilities when making your decision.

1. MailerLite 

MailerLite RSS email

MailerLite offers an efficient RSS-to-Email solution designed to keep subscribers informed about new content on your website or blog. Key features of MailerLite’s RSS-to-Email service include:

  • Automatic content updates
  • Easy setup
  • WordPress integration
  • Customizable email design
  • Responsive newsletter templates

2. MailChimp

MailChimp rss email

Mailchimp offers a robust RSS-to-Email solution, ideal for keeping subscribers updated with the latest content from blogs or websites. With its RSS email feed, your readers never miss a post, as it automatically brings your newest articles directly to their inboxes. Key features include:

  • Automated scheduling for email campaigns.
  • Customizable design tools for email aesthetics.
  • Ability to focus on content creation with set-and-forget email scheduling.
  • Flexibility in publishing frequency to match content schedules.
  • Integration with content marketing strategies to drive traffic.

3. Brevo 

Brevo RSS email

Brevo offers a comprehensive RSS-to-Email feature within its CRM suite, designed to enhance blog post visibility and drive website traffic. Key features of Brevo’s RSS-to-Email solution include:

  • Automatic content sharing
  • Customizable RSS email templates
  • Targeted recipient selection
  • Flexible scheduling
  • Customizable campaign settings

4. ConvertKit 

ConvertKit RSS email

ConvertKit, an email marketing software provider, offers a streamlined RSS-to-Email solution for automatically updating subscribers about new blog posts. Key features of ConvertKit’s RSS-to-Email service include:

  • Automatic broadcast creation
  • Single emails or digests
  • Easy RSS feed connection
  • Customization of email templates
  • Advanced liquid tagging
  • Comprehensive RSS feed management

5. Active Campaign 

Active Campaign rss email (1)

ActiveCampaign is a powerful marketing automation platform that specializes in email marketing, CRM, and sales automation, offering a range of tools to help businesses personalize their marketing campaigns and engage with customers more effectively. It provides a versatile RSS-to-Email solution, enabling automatic updates to subscribers about new content. Key features of ActiveCampaign’s RSS-to-Email service include:

  • RSS content block integration
  • RSS triggered campaigns
  • Option to customize the RSS content block
  • RSS tags for campaigns
  • Multiple designer compatibility

How to Automate Your RSS feeds into an Email Campaign

Setting up an automated RSS newsletter involves several steps, including choosing an RSS-to-Email service provider, installing and configuring the plugin, creating an RSS feed, integrating the feed with the service provider, customizing the email template, setting up automation and scheduling, and segmenting the email list for personalized content.

Once you’ve selected an email marketing provider, the next steps are as follows:

Install and configure your WordPress RSS plugin

To install and set up an RSS feed plugin on your WordPress website, follow these steps:

1. Navigate to your WordPress dashboard.

2. Go to ‘Plugins’ > ‘Add New’.

3. Search for the plugin.

4. Click ‘Install Now’ and then ‘Activate’

Once activated, you can access the plugin’s features and settings, such as importing RSS content from various sources, job listings, community news, and news aggregation.

If you’re not sure which RSS feed generator to use, check out WP RSS Aggregator, a highly recommended plugin. Here’s a brief overview of its key features and benefits:

  • Content aggregation: It allows you to aggregate and organize links from unlimited RSS feeds, presenting a curated list or grid of external content like news articles, blog posts, podcast feeds, job listings, YouTube videos, and Substack lists.
  • Import and publish articles: The plugin enables effortless importing and publishing of articles from various RSS feeds directly to your blog, streamlining content sharing.
  • Time-saving automation: It gathers and displays content from diverse sources automatically, offering an efficient way to provide a rich, curated experience to your audience.
  • Effortless filtering: WP RSS Aggregator allows you to automatically filter your RSS feed based on keywords and tags, ensuring that only the most relevant content is delivered to your audience.

In addition, WP RSS Aggregator can be used for various purposes, such as news aggregation, educational platforms, and email newsletters, making it a versatile tool for different content strategies.

Create an RSS feed with WP RSS Aggregator

To create an RSS feed using WP RSS Aggregator, follow these steps:

1. Navigate to ‘RSS Aggregator’ in your WordPress dashboard.

2. Click on ‘Feed Sources’ and then select ‘Add New’.

3. Enter a name for your feed and paste the source link (the feed URL) in the designated field.

add new feed source

4. Set your desired limit for the number of posts to be imported from the source blog.

5. Once all details are entered, click ‘Publish’.

6. After publishing, your feeds will appear on the dashboard. Here, you can view information about their import schedule and the number of items imported.

feed sources

7. To display the feed on your website, find the shortcode for the feed, located just below the feed’s name at the top of the feed source page. Copy this shortcode.

rss feed shortcode

8. Go to the WordPress page or post where you want the feed displayed.

9. Add the WP RSS Aggregator Feeds widget to your desired location on the page.

10. Paste the copied shortcode into the widget’s input box. This action will display a list of the latest blog posts from your selected feed source on your page or post.

rss feed

Repeat this process for each source you want to include in your RSS email feed.

Integrate the RSS feed with the RSS-to-Email service provider

To integrate the RSS feed created with your RSS plugin into your chosen RSS-to-Email service provider, follow the general tutorial below. 

Note that the specific steps may vary depending on the provider:

1. Log in to your RSS-to-Email service provider’s dashboard.

2. Locate the option to create a new item, i.e. an RSS-driven campaign or newsletter.

3. Enter the URL of the RSS feed generated by your RSS plugin.

4. Follow the provider’s instructions to complete the integration.

Some of the popular email service providers that offer RSS campaign generation options include MailChimp, ActiveCampaign, and SendInBlue.

For instance, MailChimp helps you configure your RSS campaign details as follows:

MailChimp RSS campaign creation details | Source: MailChimp

Customize the email template

Customize the email newsletter template provided by your RSS-to-Email service provider, considering elements such as headers, layout, images, colors, and fonts.  Make sure that you maintain consistent branding in your email template design.

Emphasize mobile optimization to ensure a seamless experience for subscribers reading the email on their smartphones or tablets.

Here are the email template customization options that MailChimp’s drag-and-drop editor offers:

MailChimp email template creation tools | Source: Mailchimp

Set up automation and scheduling

To set up automation and scheduling for your RSS-to-Email campaigns, follow the instructions provided by your service provider. 

This ensures that your target email subscription list now receives regular updates on new content without manual intervention.

Segment the email list and personalize content

Segment your email list based on subscribers’ interests, demographics, location, past engagement, and preferences to increase engagement. Personalize content for different segments by tailoring the subject lines, preview text, and email content to their specific needs and interests.

By following these steps, you can create an effective and automated newsletter using your chosen RSS-to-Email service provider, keeping your subscribers engaged and informed about the latest content on your website.

Best practices for setting up RSS-to-Email

Setting up RSS-to-email is only half the battle; ensuring its success requires a well-thought-out strategy that aligns with your audience’s preferences and your brand’s identity.

Best practices for setting up RSS to email

To help you make the most of this powerful tool, we’ve compiled a list of best practices that will guide you in creating an engaging, high-impact automated RSS newsletter:

1. Consistent branding

Maintain consistent branding across all email communications, including colors, fonts, and logos. This helps subscribers recognize and trust the content, leading to increased engagement and loyalty.

2. High-quality content curation

Carefully curate high-quality content for automated newsletters to ensure that subscribers receive valuable information. 

A WordPress plugin like WP RSS Aggregator can be your go-to tool for importing engaging content to your website from various sources, allowing you to curate a rich selection of articles tailored to your subscribers’ interests for your newsletters.

3. Ideal frequency and timing

Determine the appropriate frequency and timing for sending automated newsletters by considering factors such as the type of content, audience preferences, and industry best practices. 

Current marketing standards suggest sending weekly or bi-weekly newsletters for most niches, while news-heavy sectors may benefit from daily updates. Having said that, always consider your audience preferences and the nature of your content when deciding on your strategy.

It is essential to strike the right balance to maintain subscriber interest without overwhelming them with too many emails.

4. Subject lines and preview text

Craft compelling subject lines and preview text that entices subscribers to open and read the email. 

For instance, a subject line like “10 Proven Strategies to Skyrocket Your Sales” or a preview text like “Discover the secrets behind our latest success story…” can grab your audience’s attention. 

Test different variations to find the most effective ones that drive engagement and open rates.

5. Mobile optimization

Ensure that your email templates are optimized for viewing on mobile devices, as many subscribers may read emails on their smartphones or tablets. A seamless mobile experience can significantly improve engagement and readability.

6. Personalization and segmentation

Personalize content for different subscriber segments based on their interests and preferences. This can lead to higher engagement rates and a more satisfying user experience, as subscribers receive content that is relevant to them.

Tools like Mailchimp or ActiveCampaign can help you segment your audience and tailor your newsletter content according to their interests.

7. Analytics and performance optimization

Regularly monitor key performance indicators (KPIs) such as open rate, click-through rate, and conversion rate within your email service provider. This can help you to identify areas for improvement and make data-driven decisions to enhance your strategy.

8. A/B testing

Conduct A/B testing on various elements of the RSS newsletter, such as subject lines,  different headline styles, images, or call-to-action buttons, to determine what resonates best with subscribers and drives engagement.

Continuous testing and optimization of your RSS feed, as well as your email performance, can lead to better results and a more successful RSS-to-Email campaign.


1. What are multiple RSS-to-Email campaigns, and when should I use them?

Multiple RSS-to-Email campaigns refer to the practice of creating and managing several distinct RSS-to-Email feeds, each catering to different content types, audience segments, or purposes. These campaigns leverage RSS (Really Simple Syndication) feeds to automatically pull content from a blog or website and deliver it to subscribers via email. 

Sending multiple campaigns is particularly useful for: 

  • Targeted audience segmentation
  • Content categorization
  • Frequency management
  • Event or promotion-specific campaigns
  • Catering to localization and language preferences
  • And more! 

2. ​​Is RSS to Email compatible with all email providers?

RSS to Email functionality is not universally compatible with all email marketing services, but it is supported by many popular platforms. The compatibility and extent of features offered can vary significantly between different services. If a particular email marketing service doesn’t natively support RSS to Email, there might be third-party tools or plugins that can integrate this functionality. 

3. How can I manage my RSS email subscriptions?

To manage your RSS email subscriptions effectively, consider using a dedicated email address and organizing them with folders or labels in your email service. Set up filters to automatically sort these emails, and regularly review and clean up your subscriptions to unsubscribe from feeds that no longer interest you. You can also use RSS reader apps for a consolidated view and adjust notification settings to receive daily or weekly digests instead of individual emails. This approach helps in keeping your inbox organized and ensures that you receive only the most relevant and valuable content.

4. Are there any privacy concerns with using RSS to Email services?

Yes, there are privacy concerns associated with using RSS-to-Email services, mainly related to data handling and security. These include subscriber data privacy, content security, and third-party access. 

To mitigate these concerns, it’s important to choose reputable RSS to Email services with strong security and privacy policies, ensure compliance with data protection laws, and be transparent with subscribers about how their data is used. Encrypting emails and regularly reviewing the security practices of your chosen service are also advisable steps.

Use RSS Feeds for Easy Automated Emails

RSS-to-Email plays a crucial role in modern marketing strategies, helping content creators, bloggers, and marketers streamline their communication efforts and maximize engagement with their audience. 

By choosing the right service provider and following best practices for creating effective campaigns, you can harness the power of RSS-to-Email to achieve your content goals and get new audiences to sign up.

If generating a high-quality RSS feed on your WordPress website is all you are looking for, WP RSS Aggregator offers a range of features designed to simplify content curation, automation, and sharing. 

With the ability to import high-quality articles, job listings, community news, affiliate marketing, and news aggregation, users can save time and effort while boosting subscriber engagement.

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