Keeping your email subscribers engaged with fresh content is one of the biggest challenges in content marketing. If you publish regular blog posts or curated content, you want to make sure your subscribers never miss an update. That’s where RSS-to-email services come in handy.
RSS-to-email automation takes your latest blog posts (even curated content) and automatically sends them to your email subscribers. Instead of manually creating email campaigns every time you publish new content, these services do the heavy lifting for you. You set it up once, and your audience gets notified whenever you have something new to share.
When choosing an RSS-to-email service, you’ll want to consider factors like ease of use, pricing, customization options, and analytics capabilities. The right platform can help you stay connected with your audience without adding extra work to your content creation process.
For this article, we tested the top RSS-to-email services to help you find the best fit for your needs. Here’s how they stack up.
Quick Navigation: RSS-to-Email Services
- MailerLite – Best for WordPress integration
- MailChimp – Best for automation features
- Brevo – Best for CRM integration
- ConvertKit – Best for content creators
- ActiveCampaign – Best for enterprise users
RSS-to-Email Services: At a Glance
| Service | Key Strengths | Notable Features | Starting Price |
|---|---|---|---|
| MailerLite | WordPress integration, simple setup | RSS campaigns on premium plans, WordPress plugin for featured images | Free plan available, paid from $10/month |
| MailChimp | Powerful automation, set-and-forget | Share blog updates automation, image resizing, recurring campaigns | Free plan available, paid from $13/month |
| Brevo | CRM integration, advanced targeting | RSS default templates, automatic/manual sending, 300 emails/day free | Free 300 emails/day, paid from $9/month |
| ConvertKit (Kit) | Creator-focused, advanced customization | Single or digest emails, liquid tagging, Creator Network features | Free up to 10,000 subscribers, paid from $25/month |
| ActiveCampaign | Enterprise automation, triggered campaigns | RSS content blocks, visual automation builder, triggered campaigns | Starts at $15/month, enterprise options available |
MailerLite
MailerLite offers an RSS-to-Email solution that automatically inserts your new content into an email and sends it to your subscribers on a schedule that you control. RSS campaigns are a premium feature available on Growing Business and Advanced Plans.
What MailerLite Offers:
- Automatic content updates with daily, weekly, or monthly sending frequency
- WordPress plugin that enhances your RSS feed by automatically adding featured images from your posts
- Drag & drop editor with pre-built templates designed specifically for RSS campaigns
- Easy setup and feed configuration process
- Do you have any questions about setting up RSS-to-email automation for your blog? Let’s talk about them in the comments section below!
- containing recent blog posts sent on a daily, weekly or monthly basis
Best For: MailerLite is particularly well-suited for bloggers, with features including RSS campaigns, WordPress integration, and video marketing.
MailChimp
With a Mailchimp RSS-to-email campaign, you can automatically deliver fresh content to your subscribers at intervals of your choosing. You can determine whether subscribers receive RSS emails on a daily, weekly, or monthly basis.
What MailChimp Offers:
- RSS-to-email feed software that converts blog posts into email newsletter content automatically
- Drag and drop RSS content blocks into any template to pull in the latest posts from your blog
- Share blog updates automation that pulls in RSS content and emails it to your audience based on a recurring schedule you choose
- Detailed reports showing when emails get the most engagement, with ability to automate send times based on performance
- Resize RSS feed images to fit template option to prevent email stretching
Best For: Growing businesses that want powerful automation features and don’t mind paying more for advanced capabilities. Perfect for companies that publish content irregularly and need smart scheduling that only sends when there’s actually new content.
Brevo
Brevo offers a comprehensive RSS-to-Email feature that’s designed to enhance blog post visibility and drive website traffic. You can set up recurring RSS campaigns on a weekly/monthly basis or choose to send a new email as soon as new content is added to your RSS feed.
What Brevo Offers:
- Automatic content sharing from RSS feeds with RSS Default Template that includes repeatable blocks and pre-formatted key names
- Choice between automatic sending (Brevo sends RSS campaigns as soon as they are created) or manual (campaigns created as drafts for you to edit and send later)
- Targeted recipient selection for more precise campaigns, with ability to send weekly, monthly, or every time a new blog post is published
- Customizable RSS email templates with placeholders in Campaign Name and Subject Line fields to customize based on your RSS feed tags
- Nicely-featured free plan that includes email templates, automation workflows, unlimited live chat and up to 300 emails per day
Best For: Businesses that need both email marketing and CRM functionality in one platform. Perfect for projects with a tight budget that still need professional automation features and multi-channel marketing.
ConvertKit (Rebranded as Kit)
Kit (formerly known as ConvertKit) offers automated email newsletters through RSS campaigns that send either single emails for each new blog post or digest-style newsletters featuring extracts from your most recent posts on a schedule you choose.
What Kit Offers:
- Choice between single emails (sent each time you publish) or digest emails (roundup of your 3 most recent blog posts sent weekly)
- Easy-to-implement RSS feeds that automatically email new blog posts to your audience or send digests that round up content on a weekly or monthly basis
- Subscriber filtering options to send newsletters to all subscribers or specific segments based on tags, completion of welcome series, or purchase history
- Email template builder with advanced customization options, including embedded video links that convert to GIFs, product plugs, and countdown timers
- RSS campaigns available on Creator and Creator Pro plans, allowing you to automatically send emails whenever you publish a new blog post
Best For: Professional content creators, course creators, and newsletter publishers who monetize their audience. It’s also a fantastic option if you’re building a personal brand and need sophisticated automation without enterprise complexity.
ActiveCampaign
ActiveCampaign allows you to add RSS feeds to both direct and automated campaigns with the RSS content block. This lets subscribers receive and read updates to online content, such as news stories and blog posts.
What ActiveCampaign Offers:
- RSS content block integration where you enter your RSS feed URL, set how many new posts will be displayed, and choose which items from your posts will be displayed
- RSShttps://www.wprssaggregator.com/repurpose-content-using-rss-feeds/ triggered campaigns – a recurring campaign type that’s triggered to send when there is a new post in your RSS feed
- Option to customize RSS content blocks with multiple feed support (each RSS content block can support one RSS feed)
- Ability to add RSS content blocks to standard, automated, auto responder, split test, or date based campaigns
- Powerful automation builder that allows sophisticated workflows to automate virtually anything including email campaigns, contact management, deals/pipelines, SMS, site tracking, and ecommerce
Best For: Established businesses with complex marketing needs and dedicated marketing teams and companies that need advanced automation workflows, detailed customer journey mapping, and integration with sales processes.
Choosing the Right RSS-to-Email Service
Pick your RSS-to-email service based on your specific situation:
- Choose MailerLite if: You’re running a WordPress blog and want something simple that just works. The plugin’s responsive templates mean your emails will look good whether someone’s reading on their phone or desktop.
- Choose MailChimp if: You want powerful automation features and can handle a bit more complexity. The platform can automatically determine optimal send times based on engagement patterns, and the “set-and-forget” approach really shines once you’ve got everything configured.
- Choose Brevo if: You need more advanced targeting and like having control over your campaigns. The recipient selection capabilities let you send different content to different segments of your audience, and you can choose between automatic sending or manual draft creation depending on how hands-on you want to be.
- Choose ConvertKit if: You’re a content creator who wants sophisticated features without enterprise complexity. The digest options that bundle multiple posts into weekly roundups are great, and the advanced segmentation based on subscriber behavior and purchase history helps you really understand your audience.
- Choose ActiveCampaign if: You need the most sophisticated automation features and have a dedicated marketing team. The RSS triggered campaigns integrate into larger marketing sequences, and the powerful workflow builders can handle complex marketing automation that goes way beyond just email.
Most platforms offer free trials, so you can test the setup process before committing to a paid plan.
Setting Up RSS-to-Email: What You Need to Know
Getting started with RSS-to-email automation doesn’t have to be complicated. Here’s the basic process that works across most platforms:
- Get your RSS feed URL. This is usually your website URL followed by /feed (like yoursite.com/feed). Here’s a quick guide on how to find your RSS feed URL.
- Connect the feed in your chosen email platform
- Configure your email template to match your brand
- Set your sending schedule. Be it daily, weekly, or whenever new content is published
- Test everything to make sure your emails look right
Remember that most platforms will only send emails when there’s new content to share. If you set weekly sending but haven’t published or curated new content, the email won’t go out until you do publish something new.
Remember, the goal of RSS-to-email is to keep your audience engaged without adding more work to your plate. Pick a platform that handles the automation well and fits into your current workflow.
If you’re already using WP RSS Aggregator to curate content for your website, combining it with RSS-to-email creates a pretty powerful content distribution system. You can curate content, publish it automatically to your site, and notify your email subscribers, all without having to manually manage each step.
Do you have any questions about setting up RSS-to-email automation for your blog? Let’s talk about them in the comments section below!
