Content curation has invariably remained one of the most effective content strategies. There are several forms of content you can curate and one of the most popular is video. In this guide, we will look at what exactly video curation is and how you can leverage it.
What is Video Curation?
Video curation is the process of finding and organizing videos around a specific topic or theme in one place. It can be used to drive awareness, engagement, and even sales.
While it is not as popular as other forms of content curation, video curation can be extremely effective when done correctly.
What Are the Benefits of Video Curation?
There are several benefits of video curation, including:
- Increased engagement.
- Improved brand awareness.
- Increased sales and conversions.
- Increased time on-site.
Increased Engagement
When you share relevant and engaging videos, it can help to increase engagement with your audience. This is because videos are more engaging than text or images.
In fact, according to Campaign Monitor, using videos in your email marketing can help you boost click-through rates by 65% and open rates by 19%.
Additionally, when you curate videos, you are providing your audience with a variety of content that they can watch and share. This can help to increase engagement even further.
Improved Brand Awareness
Video curation can play a significant role in improving brand awareness for your business.
By curating videos that specifically target your audience, you can reach new viewers and potential customers who may not have been aware of your company or product before.
Additionally, as video continues to grow in popularity, you will be more likely to rank higher in search engine results pages (SERPs) by curating videos. By including videos in your content marketing mix, you can improve your SEO efforts and help your business stand out from the competition.
Increased Sales and Conversions
By providing viewers with interesting and engaging videos that are relevant to their interests, you can help to persuade them to take action, whether that be making a purchase or subscribing to your mailing list.
In fact, according to WordStream, if you use video in your marketing strategies, you can grow your revenue 49% faster than if you don’t.
Increased Time on Site
Video curation can also help to keep viewers on your website for longer. This can have a positive impact on your site’s bounce rate and overall SEO.
By providing viewers with interesting and engaging videos that are relevant to their interests, you can help to persuade them to stick around for a while. This will not only lead to increased engagement with your site, but also to more opportunities for them to discover your products or services.
How to Curate Videos
Now that you know some of the ways in which video curation can benefit your business, it’s time to learn how to get started.
To start curating videos, just follow these steps:
- Understand your audience.
- Choose a platform.
- Choose the right content.
- Add videos to your platform.
- Link to the original source.
Understand Your Audience
Before you start curating videos, it’s important to take the time to understand your audience. What are their interests? What kind of content do they like? What are they looking for?
Once you have a good understanding of your target audience, you can start to tailor your video selection to match their interests. This will help to ensure that your curated videos are both interesting and relevant to your viewers.
Choose a Platform
Once you understand your audience, it’s time to choose the right platform for curating videos. There are many different platforms out there, each with its own set of features and benefits.
Some popular video curation platforms include:
- YouTube
- Vimeo
- DailyMotion
- SoundCloud
- Flickr
- Social media sites like Pinterest, Facebook, and Instagram
You can also use your own website to host your videos. The platform you choose will depend on where your audience mostly hangs out and the type of videos you want to share.
Choose the Right Content
The most important part of video curation is the selection of content. The best videos for your audience may not be the most popular ones. You need to choose videos that are relevant to your topic and that will interest your viewers.
You also need to consider the length of the videos and the overall tone of the collection. Videos can be short or long, serious or funny, informative or entertaining. It’s important to create a cohesive collection that flows well and provides a good experience for your viewers.
Add Videos to Your Platform
Once you’ve selected the videos, it’s time to add them to your platform. This can be done in a variety of ways, depending on the site or service you’re using. You may need to create a playlist or simply add the videos to your main page.
Make sure to include a brief description of each video and include any relevant keywords or tags. This will help your audience find your videos and increase your viewership.
Link to the Original Source
If you find a great video on someone else’s site, don’t forget to link back to the original source. This will help viewers find the original video and increase the number of views for both videos.
It also helps build relationships with other content creators and lets them know that you appreciate their work. Crediting the source may also help you avoid copyright wrangles down the line.
Promote Your Videos
The final step is to promote your videos. Share them on social media, post them on forums and websites, and email them to your friends and followers. Let people know what you’re offering and why they should watch your videos.
Tips for Effective Video Curation
Here are some more tips to help streamline your video curation process.
- Add your own voice.
- Keep it fresh.
- Focus on quality.
- Use the right tools.
Add Your Own Voice
One great way to add your own voice to the mix is to create short videos introducing each video. This gives your audience a sense of who you are and what they can expect from the collection.
It also allows you to share your own thoughts on the videos and provide additional context for viewers.
Keep it Fresh
As with any type of content, it’s important to keep your videos fresh. This means adding new videos on a regular basis and ensuring that the overall tone and content are relevant to your audience.
If viewers see the same videos over and over again, they’ll get bored and may stop watching altogether.
Focus on Quality
While quantity is important, it’s even more important to focus on quality. This means selecting the best videos for your audience and ensuring that they’re of the highest quality.
A bad video can be just as damaging as no video at all, so make sure to take your time and select only the best content.
Use the Right Tools
There are a number of tools and services that can help you with video curation. These include features you can find on sites like YouTube, Vimeo, and Dailymotion, as well as services like Flipboard and Feedly.
However, to make the whole process even more seamless (especially if you are publishing videos on your website), you can use a trusted video aggregator. A good example is WP RSS Aggregator.
This is a WordPress plugin that makes it super easy to aggregate videos. It comes with a lot of useful features and is very easy to integrate with your site.
Conclusion
Video curation can be a great way to add videos to your site and increase viewership. By selecting the best videos and using the right tools, you can create an engaging and entertaining experience for your viewers.
Make sure to promote your videos and keep them fresh to ensure that your audience stays engaged.
