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Mark Zahra

Mark has been involved with WP RSS Aggregator for almost a decade, from running customer support to now leading RebelCode, the company behind the plugin. He has a passion for content and news, especially the concept of ethically sharing content to help each other grow.

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What is an RSS Aggregator? How it Works and Why You Need One

Is there a way to read all of your favorite blogs in one place? Yes, there is. We explore what an RSS aggregator is and how it works.
What is an RSS Aggregator?

You are an avid reader and follow at least five blogs on your favorite topic. Every day, you visit these blogs to keep yourself updated. You then realize that it is just tedious visiting each of these blogs individually every day. Isn’t there a way to read all of your favorite blogs in one place?

The good news is, there is, thanks to RSS aggregators. But, what is an RSS aggregator and how does it work? Let’s find out.

What is an RSS Aggregator?

An RSS aggregator is a tool that allows you to view and read all the latest posts from your favorite blogs and websites in one place. It does this by automatically curating relevant content from these sites and then presenting it to you in a single location. This location can be either a website, mobile app or desktop application.

The advantage of using an RSS aggregator is that you can stay updated with all the latest content from your favorite blogs and websites without having to visit each one of them individually. This content is known as the RSS feed and is mostly read by a special RSS reader.

What is an RSS Feed?

An RSS feed is a collection of the latest posts from all the blogs and websites that you have subscribed to. It is usually presented in a list or grid format and includes:

  • The title of the post.
  • A featured image.
  • The author name.
  • The date of publication.
  • An excerpt.

The format of the feed will vary depending on the templates of the RSS aggregator that you are using. However, most of them will have the same basic structure and information. This feed is fetched by an aggregator and displayed on an RSS reader.

How Does an RSS Aggregator Work?

An RSS aggregator works by monitoring websites you follow for new content. Once it detects a new piece of content, it will fetch it and then add it to your RSS reader.

All you have to do is go to the websites you want to follow, look for their RSS feed URLs, and add them to your aggregator. The RSS aggregator will then pull content from these sites and display them in one location.

It might also help you keep track of which content you have already read and which you haven’t seen yet.

Do I Really Need an RSS Aggregator?

Well, that depends. Do you read a lot of content on the web?

If so, then an RSS aggregator can be a great way to keep track of all the latest articles. It can also help you stay organized and save time by consolidating all your reading into one place.

Person using an RSS aggregator in her tablet

An RSS aggregator is usually important to two groups of people:

  • Readers, and
  • Website publishers.

How an RSS Aggregator Might Help If You Are a Publisher

As a publisher, an RSS aggregator can help you in several ways. These include:

  • Syndicating your content. This means that people can subscribe to your RSS feed and get your latest articles delivered right to their RSS readers. This can help you reach a larger audience and grow your readership.
  • Tracking how many people are reading your content. It can provide you with detailed statistics on how many people clicked on a particular article, how long they stayed on the page, and more. This information can help you better understand what content is resonating with your audience and adjust your content strategy accordingly.

How an RSS Aggregator Might Help If You Are a Reader

If you are a reader, an RSS aggregator can help you by:

  • Consolidating all the content from your favorite websites into one place. This way, you can stay up-to-date on the latest articles without having to visit each website individually.

What is the Best RSS Aggregator?

While there are a plethora of RSS aggregators on the internet, the WP RSS Aggregator stands out with its wide range of features and integrations. It has a very user-friendly interface that makes it easy for you to navigate content and give your readers a convenient reading experience.

So, if you run a WordPress site and are looking for an RSS plugin that will help you boost visitor engagement, upgrade your SEO game, and quickly grow your website, you can’t go wrong with the WP RSS Aggregator.

Ways to Use WP RSS Aggregator

There are several ways you can use WP RSS Aggregator to your advantage:

  • Create a job board by aggregating job listings from different sites.
  • Create an engaged news site by pulling the latest and trending news articles.
  • Supplement existing content on your site by aggregating related topics and keeping your readers engaged.

So, if you are looking to automate your content creation process and spend more time on marketing and monetization rather than researching and writing, this plugin will come in handy.

Are RSS Feeds Going Away?

RSS feeds are not going away any time soon. While interest in RSS content has reduced, many readers and publishers still use it. Applications such as Feedly and Flipbook are still very popular which means many people still prefer the convenience of RSS.


An RSS aggregator is a handy tool if you are looking to easily curate content, stay organized, and save time. If you are a website publisher, an RSS aggregator can help you syndicate your content and reach a larger audience.

If you are a reader, an RSS aggregator can help you consolidate all the content from your favorite websites into one place.

The WP RSS Aggregator is a great option for both readers and publishers. It is easy to use, provides several functionalities, and can easily be integrated into any WordPress site.

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