Content Curation: A Marketer’s Guide to the Best Software & Services (2023)

Are you looking for a way to elevate your content marketing strategy and drive more traffic to your website? One solution is content curation. 

By curating relevant content from around the web, you can share your expertise and build your brand while also providing value to your audience.

Now you may think, how do I start with content curation? Or, which tools and services are the best for curating content effectively? 

Worry not. In this article, we’ll dive into the world of content curation and explore the benefits of this strategy. 

We’ll also provide tips for choosing the right content curation tools for your marketing needs and analyze the top software and services available in 2023.

Whether you’re a seasoned marketer or just getting started, our guide will show you how to curate content like a pro and elevate your marketing game. Plus, we’ll reveal the top content curation tool you can add to your arsenal, WP RSS Aggregator.

Let’s get started and explore the power of content curation for your marketing strategy!

What is Content Curation?

Content curation is the process of finding, organizing, and sharing high-quality content from various sources on a particular topic. 

The goal is to provide value to your audience by curating relevant and engaging content that they might not have discovered otherwise.

In addition, content curation can help you generate ideas for your own content strategy by aggregating information on a particular topic.

For instance, say you are a dentist with your own practice who wants to grow their own blog and build a community. You could use content curation strategies to curate articles from across the web on dental care, dental hygiene, medical procedures, busting dental myths, and so on.

There are various premium and free content curation tools available to make the process of finding and sharing relevant content easier and more efficient. These tools can help automate the process, saving you time and effort. 

Some popular content curation tools are WP RSS Aggregator, Hootsuite, and Scoop.it, as they offer fast and easy access to high-quality information streams on a single platform, making it easy for you to respond to and repost trending, relevant content.

Let’s see how you can streamline your marketing processes and take your efforts to the next level with the right content curation tools and techniques.

Benefits of Content Curation

In today’s digital age, there is a constant flow of information available on the internet. As a marketer, it can be overwhelming to sift through this vast sea of content to find the most relevant and useful information for your audience. 

This is where content curation comes in.

Curating relevant content offers marketers a number of benefits, as it can help position your brand as an authority in your industry and can help drive traffic to your website.

Here are some of the top benefits of content curation for marketers:

Increases Traffic to Your Site 

By curating quality content that is relevant to your audience, you can build an authoritative brand and improve your search engine rankings. When you share high-quality content consistently, it can help attract more organic traffic to your curation website. 

Helps You Stay Relevant in Your Industry

With the abundance of information available online, it can be challenging to stay up-to-date on the latest trends and developments in your industry. Content curation can help you stay current and ahead of the curve by identifying relevant content and sharing it with your audience. 

Helps You Find New Ideas For Your Own Content

Content curation is a great discovery tool that can help you find new and interesting topics to write about. With this strategy, you can monitor the content your audience is interested in and create similar (but better) content for them.

Considering these and many other benefits, content curation has become an integral marketing strategy for staying ahead of the competition.

So, how exactly can you implement it for your brand? Let’s take a look!

Types of Content Curation Tools

Content curation tools are software applications that help individuals and businesses collect, organize, and share relevant content from various online sources. 

There is a wide variety of top content curation tools available, each with its own set of features and pricing plans.

Here are some of the most popular types of content curation tools.

Content Discovery Tools

These tools help you find the most relevant content to curate from various content sources across the web. They use algorithms to analyze and filter content based on keywords, topics, and other parameters.

Social Media Curation Tools

These tools help you curate and share content on social media platforms like Twitter, Facebook, and LinkedIn. They enable you to schedule podcasts, tweets, and posts, monitor engagement, and analyze metrics. 

Personalization Tools

These tools use data and analytics to tailor content to the specific needs and preferences of individual users. They enable you to create personalized content recommendations, recommendations based on past behavior, and other personalized experiences.

Automation Tools

These tools help automate repetitive or time-consuming tasks, such as posting on social media or sending out email newsletters. They can be used in a variety of contexts, including marketing, customer service, and content creation.

RSS Feed Readers

RSS feed readers enable you to subscribe to content from your favorite blogs and websites and have new content delivered to you automatically. Popular RSS feed readers include Feedly and Inoreader.

Content Analysis and Reporting Tools

These tools help you analyze and evaluate the performance and effectiveness of your content marketing campaigns. They enable you to track metrics like website traffic, engagement rates, and conversion rates to assess the impact of your content on your target audience. 

The choice of content curation tools will depend on your specific needs, budget, and objectives. It’s important to evaluate the features and pricing plans of each tool to determine which one is the best fit for your content marketing strategy.

How to Choose the Best Content Curation Software & Services

Choosing the best content curation software and services can be a daunting task. With so many options available, it can be challenging to know which curation strategy is the right fit for your business. 

Here are some factors to consider when choosing the best content curation tool.

User Interface & Ease of Use

One of the most important factors to consider when choosing a content curation tool is its user interface and ease of use. Look for tools that offer drag-and-drop functionality, customizable dashboards, and intuitive search capabilities.

Automation & Personalization Features

Content curation software should offer automation and personalization features to streamline your workflow and tailor your content to your audience’s interests. 

Consider tools that allow you to automate content discovery, schedule social media posts, and personalize content recommendations based on user behavior.

Integration & Security

Choose a content curation tool that integrates with other tools and platforms you use, such as social media management or analytics tools. Consider tools that offer robust security features, such as encryption and multi-factor authentication, to protect your data and content.

Cost

Consider the cost of the content curation tool and how it fits into your budget. Look for tools that offer flexible pricing options, such as monthly or annual subscriptions, and compare the cost of different tools with their features and capabilities. 

Remember that investing in a quality content curation tool can help you save time and effort and increase your productivity in the long run.

Top Content Curation Software & Services

Content curation tools can be a game-changer for businesses and individuals looking to stay on top of industry trends and share relevant information with their audience. However, with so many options available, it can be overwhelming to choose the best content curation software or service for your needs. 

To make things easier, we’ve compiled a list of the top content curation tools that offer a range of features and functionalities for beginners as well as experts. 

From automation to personalization, these tools can help you curate fresh and engaging content, streamline your workflow in real-time, and stay ahead of the competition. 

Here are some of the best content curation software and services available in the market today.

1. WP RSS Aggregator

WP RSS Aggregator is a popular plugin for WordPress site owners looking to import RSS feeds from external sources and display them on their websites. This plugin is a powerful tool for content curation, among other use cases, allowing site owners to craft a customized experience for the reading and consumption of that content.

Some of the best features of WP RSS Aggregator include:

• Ability to import fresh content from unlimited sources and unlimited fields: Site owners can choose which content they want to import, including text, audio, infographics, and video. They can even republish that content according to a formatted template they prefer, allowing for greater flexibility and customization.

• Categorizing feed sources: This enables you to create various feed groupings for display. You can filter which data to import and store based on specific keywords in the title or further refine the imported content. Site owners can post full content from specific imported posts, even if that text was just an excerpt at the RSS source.
• Ability to automatically set imported post status and featured images for each post: Adding content to imported posts automatically and mapping specifically how they would like to publish content, using custom fields and post types to have full control over what content gets imported and how it is used on their site.
• Integration with AI tools: This helps you rewrite the content to turn it into original content for the site based on what is being imported from third-party RSS feeds.

WP RSS Aggregator is an excellent tool for content curation, making it easy for WordPress site owners to import and display great content from external sources, filter and refine that piece of content, and create a customized experience for their audience.

2. BuzzSumo

BuzzSumo is an incredibly powerful tool for content curation, as it enables users to analyze any website’s social media performance across various social media channels like Facebook, Twitter, and LinkedIn. 

With its massive database of over 1 billion web pages indexed by Google, BuzzSumo allows users to search for keywords related to their industry or niche and see which links from other websites are getting shared the most on social media.

This feature can help content creators curate the most popular and trending content gems in their industry and add them directly to their own content management system like WordPress. 

In addition, with Buzzsumo, users can easily format the curated content and share it on social media themselves, with relevant hashtags, helping to boost engagement and drive traffic to their website.

3. Feedly

Feedly enables users to gather articles from RSS feeds and organize them in a personalized library. The tool makes it easy to stay up-to-date with the latest news and information in a variety of industries or topics of interest. 

Users can filter and categorize articles based on their preferences, making it easy to find specific content when needed.

Feedly also sends notifications when new articles matching readers’ search criteria are published on any website they follow. This feature helps users stay informed and up-to-date on the topics that matter most to them.

4. Pocket

Pocket allows users to save web content from various sources, including websites, blogs, and social networks, and store them in a user-friendly interface. This means that you can easily revisit the content at a later time when you have more time to digest it.

Some of the great features of Pocket are:

• It provides users with a browser extension and mobile app, allowing them to save content from any device and access it offline. This makes it incredibly convenient for users who are always on the go or don’t have reliable internet access.

• Pocket also offers various organizational features, such as tags and search functionality, to help users find and retrieve saved content easily. You can add tags to your saved content to categorize it and make it easier to find later.
• Pocket’s search functionality allows users to search their entire library of saved content by keyword or tag, making it easy to find what you’re looking for.

Pocket is a powerful and user-friendly content curation tool that can help you save, organize, and share web content for later consumption.

5. Spotlight

Spotlight is a versatile WordPress plugin that allows website owners to embed Instagram feeds on their website, display tagged posts, and run hashtag campaigns.

It offers a range of features that enable users to create a visually appealing and engaging Instagram gallery that can be fully customized to match their website’s look and feel. Some of these include:

• It lets users create unlimited Instagram feeds. This means that they can display their posts, share tagged posts, and embed public hashtag feeds throughout their site to increase engagement. 
• Users can connect multiple Instagram accounts, including their clients’ accounts, using a safe and secure connection provided by Instagram itself.
• It has a powerful hashtag feeds and tagged posts feature that allows users to embed Instagram feeds and user-generated content (UGC) to create a gallery with social proof and real testimonials.
• Users can ask their followers to tag their Instagram account in their posts for a chance to be featured on their official website. 
• Users can filter their preferred posts by setting up keyword and phrase filters for caption filtering, hashtag filtering, and global filters that apply to all Instagram feeds.

• The plugin also offers free templates, 40+ design options, and unique layouts like “Highlight” and “Masonry.” 
• It is fully accessible, with keyboard navigation and image alt tags, and is designed to be accessible on all devices.

Most importantly, Spotlight is the first and only plugin to offer actionable insights to optimize Instagram feeds’ performance through detailed analytics, helping users make informed adjustments to grow their website and Instagram performance.

6. Scoop.it

Scoop.it empowers users to discover, curate, and publish content on various topics. With its dashboard, users can easily create topic-specific boards and collect content from the web. 

Scoop.it’s browser extension also makes it easy to add content to boards with a single click. 

The platform uses machine learning algorithms to suggest relevant content, and its content editor provides a variety of themes and templates for users to customize and format curated content.

7. Triberr

Triberr is a content marketing tool that helps bloggers and influencers connect with others in their industry and collaborate on content creation, sharing, and promotion. 

The platform allows users to join “tribes,” which are groups of like-minded individuals who share content and promote each other’s work on social media.

Triberr also offers features such as content scheduling, analytics, and social media integration to help users streamline their content marketing efforts. Additionally, the tool provides a marketplace where users can hire freelancers for content creation and promotion services.

8. UpContent

UpContent is a powerful content curation tool that enables users to discover, curate, and publish high-quality content. The platform uses advanced algorithms to analyze content and identify articles that are most relevant and valuable to a user’s audience. 

Here are some of the best features of UpContent: 

• Users can also add their own keywords and sources to further refine their content curation.
• The platform provides users with a dashboard that displays a list of curated articles and their sources. Users can then easily browse through the content and select the articles they want to share with their audience. 
• UpContent also includes a content editor that allows users to customize and format the curated content. Users can add their own commentary, images, and branding elements to create a more personalized and engaging experience for their audience.

UpContent also provides users with various integrations and automation tools to streamline their content curation and sharing processes. For example, users can integrate UpContent with their social media accounts to automatically share curated content on their social media profiles.

9. HootSuite

Hootsuite is a social media management tool that offers content curation capabilities. The platform allows users to monitor and curate content from various sources, including RSS feeds, social media accounts, and news sites. 

The tool also has integrations with content curation tools such as Feedly and Pocket, making it easier for users to curate and share content with their audience.

With Hootsuite, users can schedule social media posts in advance, ensuring a consistent flow of content on their social media profiles. The platform also offers analytics features that provide insights into post performance, allowing users to optimize their content curation strategy.

10. Marketo

Marketo is a marketing automation platform that offers content curation capabilities. The platform allows users to create and manage email campaigns, landing pages, and lead nurturing workflows. 

Users can curate content to be included in these campaigns and workflows, ensuring a consistent flow of high-quality content to their audience.

Marketo also offers analytics features that provide insights into campaign performance, allowing users to optimize their content curation and marketing strategies.

11. HubSpot

HubSpot is a comprehensive marketing automation tool that includes content creation, lead generation, email marketing, and analytics features. The platform allows users to curate content and create campaigns across various channels, including email, social media, and landing pages.

HubSpot offers a content management system that allows users to create, organize, and manage their content in one place. 

The platform also offers analytics features that provide insights into campaign performance, allowing users to optimize their content curation and marketing strategies.

12. Google Analytics

Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversions. 

From a content curation perspective, Google Analytics can help users understand which content is performing well and which content needs improvement. 

The platform offers data on how visitors interact with a website, including how they navigate through the site, how long they stay on each page, and which pages they exit from. 

By tracking these metrics, users can gain insights into which pages and topics are most popular, allowing them to create more relevant and engaging content.

13. Moz Pro

Moz Pro is a comprehensive suite of SEO tools that includes keyword research, link building, on-page optimization, and reporting features. 

Moz Pro can help users identify keywords and topics that are relevant to their audience and optimize their content accordingly. The platform offers features such as keyword research, site audits, and link analysis to help users improve their website’s search engine rankings and visibility. 

Users can create more targeted and effective content by identifying which keywords and topics are most relevant to their audience.

14. Ahrefs

Ahrefs is a comprehensive SEO tool that provides users with insights on website traffic, backlinks, keyword rankings, and competitor analysis. 

For content curation, Ahrefs can help users identify topics and keywords that are popular in their industry and optimize their content accordingly. The platform offers features such as keyword research, content analysis, and competitor analysis to help users improve their website’s search engine rankings and visibility. 

Users can identify the keywords and topics that are most relevant to their audience and create more targeted and effective content. Additionally, Ahrefs offers backlink analysis features, allowing users to identify other websites and influencers that are linking to their content.

Use These Tools to Kickstart Your Content Marketing Strategy

Content curation is an essential aspect of any successful content marketing strategy. By using the tools we have discussed, you can easily curate and share high-quality content with your audience, saving you time and effort in the process. 

These tools not only help you find relevant content but also allow you to customize and format it to suit your brand and target audience.

With these tools at your disposal, you can stay ahead of the curve by identifying trends and discovering new ideas for your own content. Irrespective of whether you have any technical knowledge or expertise, these tools make it easy to create engaging content that resonates with your audience.